Big Data: Innovate or Stagnate

Share this content:
Big Data: Innovate or Stagnate
Big Data: Innovate or Stagnate

There's almost nothing bigger and more buzzworthy in the direct marketing space right now than Big Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day today.

Data Innovation Day includes a variety of webcasts on what it means to live in a data-driven—and somewhat divided—world in which consumers demand data innovation and pitch-perfect targeting from marketers while regulars seem dead set on stymieing a marketer's ability to provide it. (Our own Ginger Conlon, editor-in-chief, is moderating DMA's webcast "Data-Driven Marketing: Where the Innovators Are" at 2pm ET today.)

As recently appointed DMA president and CEO Linda Woolley told Direct Marketing News back in August 2012 following the congressional probe into data brokering practices: “This is a matter of catering to the customer and knowing what they want and what their preferences are.… If [a data broker is] any company that collects and uses consumer data, then that pretty much covers every company on the face of the earth. Where do we draw the line?”

To get you in the mood for the Big Day, here's a roundup of some of our recent Big Data coverage:


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above