BB Direct unveils new church database

Share this content:
BB Direct unveils new church database
BB Direct unveils new church database

Direct marketing organization BB Direct announced on Aug. 17 the launch of a new rentable database that contains figures on U.S. churches, synagogues, and other houses of worship, says BB Direct Owner Brian Berg. BB Direct has been testing the database within its online system for the past two months.

“We can separate a church from a Catholic dioceses or archdiocese. We can also select from a long list of denominations under the Christian categories,” Berg says. “We have Buddhists, Christian, Islam, Jewish, non-denomination, and other, but within each of those, we have much more granulated categories.”

With resellers making up 98% of BB Direct's clientele, Berg expects list brokers, newspapers, specialty marketing firms, printers, and letter shops to indulge in BB Direct's database. Berg says that creating printed material or t-shirts, assisting in youth programs, and finding guest speakers are just a few of the marketable services businesses can provide for religious associations.

“There's just a whole host of different types that churches are good buyers for,” Berg (left) says.

BB Direct gets very specific with the data it provides, including by size and type.

“[But] we also want to ask about the church features,” Berg says. "Does it have a choir? Does it have an affiliated school?"

BB Direct also classifies religious organizations into five “potential purchasing power” divisions: platinum, gold, silver, nickel, and unknown.

“It's an algorithm that we create that predicts their likelihood for them to be a responder [to direct mail].”

Berg says the list is “purely a direct marketing database” and that he does not see it fulfilling any additional services at this current time. The database is available on BB Direct's website for $45 for one time use or $90 for multi-use.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above