Barnes & Noble adding magazines sales channels

Share this content:

Barnes & Noble started selling magazine subscriptions online earlier this week, in a move that could help boost sales for many titles.

More than 1,000 print and digital magazines have gone up on at largely reduced rates. A year-long print subscription to Cosmopolitan, for example, will cost users $18.00 — a 67% discount from the $55.77 cover price.

“Magazine publishers benefit from having a new sales channel targeted toward a demographic that loves reading and learning,” said Tony Astarita, VP of digital products for Barnes &, via e-mail.

“There is, of course, a great deal of overlap in terms of what titles are sold online and in our stores,” he continued. “The great thing about online is that we can offer thousands of titles without the worry of running out of display space, and this vast title selection is also available to our in-store customers by using our in-store kiosks to order any magazine subscription sold on”

The new program was created in response to customer requests for an option to buy magazines online. Astarita also noted that is the only retailer offering both digital and physical magazines in the same shopping experience.

Subscription agency M2 Media Group will help the retailer fulfill print orders, and digital magazine publisher Zinio will fulfill digital orders, which can be read on computers. Zinio is also extending its “See Inside” feature — which allows users to preview books on — to show digital magazine previews on the site.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above