Banta Reorganizes Five Print Divisions Into Two

Share this content:

Printing and supply chain giant Banta Corp. on July 26 made public a significant restructuring of its print business, reorganizing five divisions into two.

Banta's book, publications and consumer catalog print divisions will become a single division called Banta Publishing & Catalog Solutions.

Also, the firm's direct marketing and literature management divisions will form a new division called Banta Direct Marketing Solutions.

The two divisions share a common customer base and market focus. Together they will present direct marketers with a complete range of marketing solutions, the Menasha, WI-based company said.

As a result of the reorganization, Banta will eliminate management infrastructure and reduce general and administrative costs.

Banta said the move was the result of the ongoing evolution of the print industry. The company wants to remove significant costs from its print sector infrastructure, while at the same time become more competitive in the marketplace.

The reorganization is expected to generate annualized pre-tax savings of approximately $3 million beginning in 2007.

Further reorganizations are expected as the company looks to continue to streamline its operations and administrative functions.

Meanwhile, the company's second-quarter revenue from continuing operations totaled $361 million compared to $366 million during the same period last year. Earnings from continuing operations were $16.1 million versus $14 million in last year's second quarter. Diluted earnings per share were 66 cents compared to 56 cents in 2005's second quarter.

The company's print sector, catalog and publications divisions, direct marketing division and supply chain management sector all reported lower revenue in the second quarter compared to last year. However, the book and literature management divisions posted revenue increases.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above