Avery Addresses Small Firms' List Needs With Site

Share this content:

The direct mail marketing group of Avery Dennison Worldwide Office Products, Brea, CA, has relaunched its Print and Mail Center Web site.

The newly revamped site makes it easier for visitors to rent residential or business mailing lists based on demographics for prospects they are trying to reach.

For example, realtors can target new sales leads down to a specific ZIP code to reach potential customers that have a certain income level. They can even differentiate between customers who own or rent their homes.

The Print and Mail Center  targets small business owners in industries such as real estate, nonprofit, financial services, medical, dental, salon and spa and retail.

The ability to reach new sales leads based on demographics for potential new residential and business customers is a huge step for this segment, according to the company. Typically, the time and costs and associated with creating direct mail campaigns for small offices or home offices can be prohibitive. The Print and Mail Center's goal is to provide a solution to their printing and mailing needs.

The site offers Web-based printing and mailing services for postcards, brochures, self-mailers, newsletters, holiday cards, business cards, letterhead and invitations. It also passes along discounted postage rates to small business and home office customers when their order may not qualify for bulk mail rates.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above