AT&T, eMusic team up for music download service

Share this content:

Independent-music retailer eMusic has teamed up with AT&T to release an over-the-air music-download service where consumers can download music directly to their mobile phones.

The eMusic over-the-air service will give AT&T's customers the ability to preview and purchase music through wireless devices from a catalog of 2.7 million songs. This new service is part of the AT&T Mobile Music platform that lets its 63.7 million subscribers download music for a fee.

"The mobile marketing world is like the Wild West and it's clear that there is a growing demand for content here," said Reid Genauer, vice president of consumer marketing at eMusic, New York. "We think that by partnering with the country's leading mobile provider we will be able to interact with a large audience."

Songs purchased from eMusic Mobile are immediately sent to the user's wireless handset, and a duplicate copy is available for download to the user's PC at no charge. AT&T customers can subscribe to download five tracks a month for $7.49, and additional packages of five songs are available for the same price whenever desired. Artists in the eMusic catalog include Paul McCartney, Miles Davis, Spoon and Arcade Fire.

EMusic Mobile will be initially available on some of AT&T's music devices, with many to be added in the future. Users of the Samsung a717, a727, new versions of the Samsung SYNC and the Nokia N75 will be able to access the eMusic wireless store by clicking on the music note key, choosing the Shop Music option and then selecting eMusic.

The new eMusic service works in conjunction with AT&T's existing mobile music offerings, such as subscriptions to Napster. The eMusic sideloading feature, in which AT&T users can download music to their PC and then load it onto their mobile phones, is still available.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above