Athleta joins Gap online platform

Share this content:

Gap Inc. has added Athleta to its online platform, where consumers can shop all of the company's brands with one shopping cart a flat shipping rate of $7.

Athleta offers functional, high-quality apparel for women for a variety of sports, including running, skiing, snowboarding, surfing and yoga. Gap acquired the brand, which is still available via catalog, in September.

“Over the past 10 years, Athleta has evolved as a premier lifestyle brand with a strong following of loyal customers in the rapidly growing women's active wear sector,” said Toby Lenk, president of Gap Inc. Direct, in a statement. “We wanted to make sure we brought Athleta's authenticity and distinctive appeal to life on our e-commerce platform, and we're excited to unveil it today to the millions of customers that shop with us online.”

Consumers can also shop the Gap, Banana Republic, Old Navy and Piperlime brands via Gap's Universality online platform

Last year, Gap Inc.'s online net sales reached just over $1 billion.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here