Ask Jeeves to Use Xchange's eMessaging

Share this content:
Xchange Inc., a customer relationship management solutions vendor, said yesterday that Ask Jeeves UK has selected Xchange's eMessaging ASP service to drive its e-marketing campaigns.


Xchange eMessaging will have Ask Jeeves UK design and implement personalized, permission-based e-mail campaigns. Xchange, Boston, said that because Ask Jeeves is using Xchange's ASP solution, which is completely hosted and managed, the search engine will be able to focus internal resources on developing strong content as opposed to investing in technology infrastructure or staff to manage campaigns.


EMessaging incorporates advanced personalization techniques, letting clients tailor each e-mail driven by a campaign according to the recipient's personal interests. In addition, eMessaging gives marketers a detailed view of campaign results using reporting capabilities and trackable URLs to make improvements to ongoing campaigns.


Ask Jeeves UK said it would enhance its online communications with customers with personalized updates on new services and promotions tailored to individual interests and preferences.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above