10 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.
Five tech trends underlying direct mail marketing success today.
How three companies are using direct mail marketing to deliver—sales, that is.
Direct mail still works. Here's why.
The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.
The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.
The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.
It rules that the increase suggested by USPS is in line with price cap regulations. New prices will take effect on April 26.
The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.
A mobile-compatible digital interface lets mailers react quickly when moving from letters to flats in the same work cell.
He beat a record for a direct mail subscription piece that stood for 30 years at the Wall Street Journal.
Don't launch that fleet of delivery drones just yet--unless you're willing to personally escort each one to its destination.
Here are the reasons why USPS remains on the General Accounting Office's list of highest risk agencies.
Upgrade allows users to immediately claim 20-cent-per-piece savings on Priority Mail.
$1.4 billion was collected as of last October, according to the Postal Service's Q1 report, and CFO Joe Corbett says $2 billion in cash will be lost if exigency's suspended.
Today she becomes the United States' first female Postmaster General. Will she continue to make history establishing a new business model for the Postal Service?
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
Internal methods would replace external systems for First Class and Standard Mail, as well as packages and periodicals.
SMBs as well as large enterprises can now find savings with investments in IMpb's.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
Mailers knew the 2% inflationary adjustment was coming, but they'd have preferred it came after the exigency case was settled.
The Postal Service seeks its inflationary rate adjustment and looks to set up a separate pricing structure for FSS Standard Mail.
With its revenue collection limit quickly approaching, USPS is presented with a to-do list for removing the unpopular 4.3% rate surcharge.
The 95-year-old stalwart in mailing systems unveils a new brand strategy and a logo to go with it.
The Postal Service expands testing of the same-day delivery service to the nation's capital following pilots in San Francisco and New York.
Incoming Oversight & Government Reform committee chairman Jason Chaffetz cleans house and seeks a bipartisan approach.
The USPS surpassed projections and set a record in 2014.
He also ventures that performance-based pricing akin to pay-per-clicks could be in direct mail's future.
Business mailers won't notice as much as private households, which will see mail arrive as much as a day later.
Every piece in a mailing will now be checked for bad addresses, owing to tech advances. Plus, USPS is testing a new fee structure for faulty lists.
Better planning, more temporary workers, and heightened restrictions on retailers limited late deliveries to under 300,000.
"We'll take your returns," the Postal Service tells America in the denouement of its holiday advertising campaign.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
But question marks abound about the near-term fate of reform as the leadership of the 114th Congress continues to take shape.
The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.
With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.
The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.
USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.
Former commissioners Hammond and Langley return to their posts, giving newly appointed Chairman Robert Taub a full slate to work with.
The Direct Marketing Association vied with the State of Colorado in Washington today over tax reporting responsibilities of remote sellers.
He says the Commission will "call it as they see it" on exigency going forward. Outgoing chair Ruth Goldway will serve out her term as a commissioner.
The holidays themselves are a form of augmented reality, so the Postal Service's new AR app should fit right in.
USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.
The author of the Senate's postal reform bill wants to know more about the process used in her selection.
Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?
Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.
Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.
Postal Board of Governors Chairman Mickey Barnett is sure to win final approval from the Senate to return to the short-handed board.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
Congress isn't the problem, special interests are, says the paper. Meanwhile, Wisconsin Republican Ron Johnson waits to take over Senate postal oversight committee.
Customers who had dealings with USPS's Customer Care Center in the first half of the year are at risk of having personal data pilfered.
The Postal Service ratchets up its game to match FedEx and UPS in a grab for a larger share of high package volume.
The Senate bill coauthor is willing to compromise on some measures, but not on his resolve to make the exigent rate permanent.
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.
Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.
Backers of the Carper-Coburn Act give Senate colleagues grounds for placing the Postal Service at the tops of their post-election agendas.
The Postal Service takes advantage of new dimensional pricing to seize commercial package and shipping business.
Uncertain over exigency's fate, Donahoe says Postal Board of Governors will delay any appeal for an increase until later in the year.
It also points to advertising mail as the key to growth, making a subtle case for the continuation of exigency.
Gopost lockers allow customers to pick up and ship packages.
The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.
Snap Admail targets recipients, plans delivery routes, designs creative, and figures postage for SMBs in matters of hours.
The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.
The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
The sponsor of the Postal Reform Act says Senate actions to delay consolidation will ultimately do harm to the Postal Service and its workers.
Self-service "Gopost" lockers—from which customers can pick up and ship packages—appear in New York and Washington, D.C.
Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.
The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."
UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.
Half the Senate wants to block Phase 2 of USPS's Network Rationalization plan. Are they serious, or merely posturing?
Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.
The U.S. Postal Service has become very good at closing and consolidating postal facilities.
An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.
Three of four potential Postal governors favor giving the Postal Service primacy over the PRC in setting rates.
One-time OMB director and FTC chairman James C. Miller III and Victoria Reggie Kennedy lead a slate of four nominated to join the Postal Board of Governors.
USPS came close to hitting service and financial goals, in the PRC's estimation, but fell short in customer experience.
The sponsor of the Senate Postal Reform Act says passing it now could delay Phase 2 of the Postal Service's 'network rationalization' plan for at least two years.
The Postal Service makes an aggressive play in shipping, dropping prices an average 2.3% for Commercial Plus customers.
The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.
A leading shipping industry expert warns that size-based rates will affect marketing and pricing decisions when the rates take effect next year.
Nearly three years in the making, Potpourri's groundbreaking Negotiated Service Agreement creates a template for other catalogers to follow.
Its South Carolina facility is the new home to the company's fifth direct mail presort center.
The deposed House Majority leader hoped to rescue highway funding with savings from moving to five-day delivery.
New rules from PRC allow the Postal Service to bank price decreases and apply them elsewhere, allowing for more flexibility in its annual promotion schedule.
APWU members to protest the retailer's exclusive deal to operate postal counters at Tuesday's shareholder event.
Representatives Issa and Clay tell a hearing that postal innovation's fine—as long as it invigorates the Postal Service's bottom line.
The stated purpose of the Secure Delivery Act is to keep mail and packages safe, but Darrell Issa may be using it as a wedge to activate bipartisan postal reform.
The regulatory body issues pre-filing guidelines to inject more stakeholder input into service proposed by the Postal Service.
After one quarter with the exigent rate, a publishers group takes issue with the notion of postal rate inelasticity of demand.
The software company's CEO claims victory, ensuring mailers' risk-free use of the Intelligent Mail barcode going forward.
Inflationary costs and First Class Mail declines offset a $379 million increase in Q2. Standard mail income holds steady, thanks to exigency.
The author of the House postal reform bill seeks a compromise by adding Obama Administration proposals, but fears interest groups are sabotaging the effort.
Free six-month memberships get the ball rolling on the coasts today. Retail partners include Costco, Target, and Walgreens.
The Postal Regulatory Commission orders USPS to file the quarterly revenue report by May 15 and the plan for removal of the surcharge by June 2.
It was plain talk time for the Postmaster General: Volume won't pick up, USPS will bleed $2 billion a year no matter what, and the rate cap is an endangered species.
A discounted rate for prospect mailings is something catalogers think is good for both them and the Postal Service—and the Postal Service's head of sales agrees.
Can USPS make nice with the catalog industry? The Postal Service's CIO thinks data and a new attitude can unite the two in the future.
The Postal Service asked for an extension on its exigency reports, but a group of mailers want them delivered this week as mandated.
Postal Service sees no need to file exigency revenue reports or phase out plans until after the appeals court rules on its petition to make the surcharge permanent.
Clean your lists and help clean the planet, says Service Objects.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...