Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 for the chance to win $100.

Delivered: ASPCA Mailers

Delivered: ASPCA Mailers

What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.

Delivered: Health Club Mailers

Delivered: Health Club Mailers

What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health

Delivered: Food Delivery Mailers

Delivered: Food Delivery Mailers

What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?

Delivered: Airline Rewards

Delivered: Airline Rewards

What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?

Mailers Prepare to Turn Down the Volume

Mailers Prepare to Turn Down the Volume

USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.

Delivered: Nonprofit Organization Mailers

Delivered: Nonprofit Organization Mailers

What's in our mailbox this month: Nonprofit Organization Mailers. Which one do you think is most effective?

Delivered: Holiday Catalogs 2013

Delivered: Holiday Catalogs 2013

What's in our mailbox this month: Holiday Catalogs. Some are quite nice; others deserve a lump of coal or two.

Delivered: College Brochures

Delivered: College Brochures

What's in our mailbox this month: college brochures. Which ones deserve to graduate?

Delivered: Men's apparel catalogs

Delivered: Men's apparel catalogs

What's in our mailbox this month: Men's apparel catalogs. Snazzy.

Delivered: Landscaping and lawn care

Delivered: Landscaping and lawn care

What's in our mailbox this month: landscaping and lawn care mailers.

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Delivered: Botanic Gardens

Delivered: Botanic Gardens

What's in our mailbox this month: mailers from botanic gardens.

Catalogs Are Part of a Balanced Marketing Diet

Catalogs Are Part of a Balanced Marketing Diet

Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.

Delivered: Music and Performance Series in New York

Delivered: Music and Performance Series in New York

What's in our mailbox this month: music and performance series in New York mailers. Let's get down.

Q&A: Darryl Walter, director of membership & conferences, The Wildlife Society

Q&A: Darryl Walter, director of membership & conferences, The Wildlife Society

The Wildlife Society shares its direct mail strategies.

Direct Mail, Evolved

Direct Mail, Evolved

10 ways to keep printed communications relevant to multichannel customers.

Delivered: Home Furnishings

Delivered: Home Furnishings

What's in our mailbox this month: home furnishings catalogs. Let's get cozy.

Sweden's Collectum AB taps into the power of storytelling

Sweden's Collectum AB taps into the power of storytelling

Collectum AB, administrator for Sweden's white collar occupational pension plan, devised a clever plan to get people to open its direct mail.

Delivered: Education

Delivered: Education

What's in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn?

The U.S. Postal Service steps up its mobile game

The U.S. Postal Service steps up its mobile game

In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.

Delivered: Nonprofit relief organizations

Delivered: Nonprofit relief organizations

What's in our mailbox this month: mailers from nonprofit relief organizations. Do they compel you to give?

What's in our mailbox this month: Credit card applications

What's in our mailbox this month: Credit card applications

What's in our mailbox this month? Credit card applications from Target, Discover, American Express, and Sears.

Targeted, timely inserts drive conversions

Targeted, timely inserts drive conversions

Insert marketers taking a data-driven approach can drive conversions by more precisely targeting customers based on their individual profiles and past behavior.

Q&A: Kevin Harrington, chairman & founder, TVGoods, Inc.

Q&A: Kevin Harrington, chairman & founder, TVGoods, Inc.

Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading.

DRTV changes channels

DRTV changes channels

A multichannel approach provides a clearer picture of DRTV's potential.

DRTV is the heart of Zestra's touchy campaign

DRTV is the heart of Zestra's touchy campaign

As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers for decades remain unchanged.

Delivered: Automobiles

Delivered: Automobiles

What's in our mailbox this month: Automobile mailers. See how Hyundai, Honda, Toyota, and Volkswagen rated.

Delivered: Outdoor furniture / entertaining

Delivered: Outdoor furniture / entertaining

Outdoor furniture/entertaining: Which catalog would you want to invite to your backyard party?

Newt Gingrich's donor list for sale not new in political world

Newt Gingrich's donor list for sale not new in political world

Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.

Word-of-mouth drives teen conversions

Word-of-mouth drives teen conversions

School is out for summer, but for marketers, dealing with teens is a year-round learning process.

New technology and digital experience make temporary retail stores really pop

New technology and digital experience make temporary retail stores really pop

Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.

Delivered: spring catalogs

Delivered: spring catalogs

Spring catalogs: Who did it right?

Delivered: 6-by-9 inch direct mail

Delivered: 6-by-9 inch direct mail

What's in our mailbox this month: 6-by-9 inch direct mail pieces from Bare Necessities, the Leukemia & Lymphoma Society, Nordstrom and Sears.

Gift cards acquire new purpose for retailers as direct marketing vehicle

Gift cards acquire new purpose for retailers as direct marketing vehicle

Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.

Q&A: Diane Berry, SVP, Coveo

Q&A: Diane Berry, SVP, Coveo

Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.

Glean customer data pool for marketing intelligence

Glean customer data pool for marketing intelligence

With 2012 approaching, there is a single, inescapable trend that we are seeing, no matter the marketing channel: big data.

Political marketers gear up for the 2012 season with interactive direct mail tools

Political marketers gear up for the 2012 season with interactive direct mail tools

The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.

Brands step up free shipping game for holiday season e-commerce

Brands step up free shipping game for holiday season e-commerce

This holiday shopping season could finally make free shipping the norm among multichannel retailers — and free returns could be next.

Hampton's PajamaJeans go viral with DRTV campaign

Hampton's PajamaJeans go viral with DRTV campaign

Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment.

Tracking DRTV orders leads to smarter media placement

Tracking DRTV orders leads to smarter media placement

With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there's nothing more important than wrapping one's head around the critical roles of websites and search in DRTV campaigns.

Retailers roll out holiday 
multichannel offers early

Retailers roll out holiday 
multichannel offers early

Facing a fourth holiday of economic uncertainty, merchants this year will attempt to repeat the success they had attracting shoppers in 2010. Experts predict an onslaught of coupons, free shipping and multichannel efforts to draw in recession-weary consumers.

Utilize digital channels for 
direct mail that resonates

Utilize digital channels for 
direct mail that resonates

Direct mail is more interesting than ever and our ability to leverage it effectively to acquire, retain and grow customer relationships gets stronger all the time. It is more expensive than its electronic brethren.

RMU boosts enrollment with personalized mail campaign

RMU boosts enrollment with personalized mail campaign

Rider Dickerson used the variable printing capacities and incorporated marketing software by MindFireInc. to execute a campaign that included personalized letters and postcards to 385,000 prospects, followed up with targeted emails.

Secret agent character perks up a direct b-to-b campaign

Secret agent character perks up a direct b-to-b campaign

Logicalis wanted to promote its data center and IT consulting solutions in a crowded marketplace, according to Amee BellWanzo, account services executive at Sudden Impact Marketing, which worked with Logicalis.

Drive incremental revenue by testing marketing offers

Drive incremental revenue by testing marketing offers

We often discount our business turning to "couponing" as the last bastion in our marketing toolboxes to spike sales and momentarily hit revenue goals. Recently, like clockwork, we perused the cache of options we had stashed in our coffers, selected the one we forecasted would have the swiftest impact, mailed the offer and waited for the results.

Squeezed nonprofits look to direct mail

Squeezed nonprofits look to direct mail

Charities struggling in a weak economy are required to do more with less toward their fundraising efforts, so they are sharpening their messages and audience-segmentation tactics when it comes to direct mail campaigns.

Behavioral targeting can be magic bullet to drive profit

Behavioral targeting can be magic bullet to drive profit

If you could identify which names in your next mailing are likely to become high lifetime value customers — and which aren't — would you change your deployment strategy? 
That's the idea behind optimizing campaigns through list scoring.

College-oriented magazines boost response rate with app

College-oriented magazines boost response rate with app

Townsend Communications publishes magazines sent to the homes of high school juniors and seniors, aimed at helping colleges recruit incoming students. It also runs MyMajors.com, a site which leads students through a short quiz that recommends majors and matches them 
with colleges.

Brands digitize out-of-home campaigns to bolster consumer interaction levels

Brands digitize out-of-home campaigns to bolster consumer interaction levels

Billboards and installations usually remain static. However, after credit card company MasterCard rolled out its "Priceless New York" campaign in July, it wasn't the TV ads, the dedicated blog, the social media or online banner ads that were arguably the most direct digital components.

DRTV scraps low-rent ad form image to embrace interactivity on Web platforms

DRTV scraps low-rent ad form image to embrace interactivity on Web platforms

It's not just about 800-numbers anymore. Direct response TV, once seen as a low-rent ad form, is quickly gaining momentum, as leading national advertisers embrace the medium and integrate it with other digital platforms.

Church marketer mails faster with automated presorting

Church marketer mails faster with automated presorting

Outreach Inc., one of the nation's largest providers of church-outreach programs, needed help during crunch times — especially around Easter and Christmas, its two top mailing periods. During Easter, it mails from 6 million to 10 million postcards, requiring employee overtime and sometimes outsourcing to meet deadlines.

New accounting rules will improve your loyalty books

New accounting rules will improve your loyalty books

Reward certificates, rebates, points and miles are well- known marketing tactics that have become standard operating procedure in the competitive travel and 
hospitality field. So it's fitting that a set of standard practices governing how companies account for incentives is about to be adopted in the US.

Discount mindset drives marketer deals

Discount mindset drives marketer deals

Two years of deal-seeking and a faltering economic recovery mean consumers won't stop looking for discounts, and offline deals will remain an important tactic for marketers, say industry experts.

Targeted direct mail exceeds paid search advertising ROI

Targeted direct mail exceeds paid search advertising ROI

Commerce Payment Systems, a provider of credit card processing solutions, was prospecting for new accounts mainly through paid search, but its costs were rising sharply, and CEO Michael Mendlowitz began to reexamine the search marketing strategy.

Accurate consumer data drives effective marketing

Accurate consumer data drives effective marketing

Direct marketers are able to personalize consumer experiences across multiple touchpoints with the advent of digital marketing and new software packages. Customers who visit a website, for example, experience a personalized encounter that assembles the Web page relevant to the customer's relationship.

Location-based targeting through ads in apps increases consumer interaction

Location-based targeting through ads in apps increases consumer interaction

Brands such as Burger King Corp., United Parcel Service of America (UPS) and Hotels.com are adopting in-app ads, capitalizing on the growing number of consumers using smartphones and the deep engagement provided by mobile applications.

Rand McNally drives database with road show promotions accenting GPS devices

Rand McNally drives database with road show promotions accenting GPS devices

While the mobile marketer crowd is abuzz about the latest location-based marketing tools, "old-fashioned" location-based event promotions are hitting the road and helping marketers effectively build their in-house databases.

Data mining helps UN credit union sell global credit cards

Data mining helps UN credit union sell global credit cards

The United Nations Federal Credit Union (UNFCU), a nonprofit financial institution serving more than 90,000 United Nations agency staffers, retirees and their families, wanted to launch a Visa "smart card" aimed at individuals who travel frequently overseas.

Is marketing data quality driven by visions of green?

Is marketing data quality driven by visions of green?

Hundreds of articles, webinars and materials have focused in the last few years on how marketers can become more environmentally friendly. While many organizations want to be considered green marketers with a reputation as good stewards of a healthy environment, are green goals really a driving factor behind marketing?

Paper and ink prices rise, but industry executives more troubled by postal hike

Paper and ink prices rise, but industry executives more troubled by postal hike

Direct marketers are concerned about the prospect of additional postal increases, overshadowing worries over printing materials.

Track bottom line impact with ad call measurement

Track bottom line impact with ad call measurement

Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results.

Distributor implements data management for more sales

Distributor implements data management for more sales

The tough housing market has been a challenge for
companies such as BlueLinx Corp., a distributor of building products with more than 11,500 customers nationwide. It means merchandising products and services
efficiently is critical.

Direct mail and digital most successful combo in driving customer acquisition

Direct mail and digital most successful combo in driving customer acquisition

The digitalization of marketing won't trigger the end of direct mail. For most marketers, a campaign's effectiveness is contingent upon marrying traditional direct 
marketing tactics with digital technology. That is particularly true for new customer acquisition tactics.

Hospice's segmentation leads to more relevant appeals

Hospice's segmentation leads to more relevant appeals

Capital Hospice, a Washington, D.C.-based nonprofit providing end-of-life care, wanted to create fundraising appeals that would attract larger gifts, while 
cutting back on mailing costs. DirectMail.com worked with Capital Hospice to define list selects and analyze appeal copy, first by segmenting the nonprofit's donor file.

Leverage interactive print methods while testing tech

Leverage interactive print methods while testing tech

Consumers are inundated with printed promotional messages every day, ranging from brochures to fliers and postcards.

Planned postal rate hike hits marketers, but many remain loyal to mail medium

Planned postal rate hike hits marketers, but many remain loyal to mail medium

The postal rate increase coming this spring is not expected to have a significant effect on direct mail marketing plans this year, thanks to its size and timing.

WPS Health Insurance test campaign leads to profits

WPS Health Insurance test campaign leads to profits

In summer 2010, after the passage of healthcare reform, WPS Health Insurance charged SeQuel Response with the launch of supplemental health insurance for retirees too young for Medicare.

Make direct mail center of integrated marketing plan

Make direct mail center of integrated marketing plan

As we move at light speed into a world that continually serves up new media options, we often look over the documented tenets of good, solid direct mail use in conjunction with an integrated campaign. A quick 
reminder never hurts.

Magazine industry pushes change

Magazine industry pushes change

A US Postal Service update to its periodical content rules last July gave marketers a new route to send creative print materials at a discount.

Godaddy.com's follow-through disappoints

Godaddy.com's follow-through disappoints

My visceral reaction to this spot was positive. It was against the expectation of what Godaddy.com was known for: misogynist, salacious marketing. Instead, this spot was fun and self-deprecating.

Insurance marketers broaden reach by expanding into new channels

Insurance marketers broaden reach by expanding into new channels

Insurance marketers kicked off 2011 with a plethora of new direct response campaigns, from TV spots to Facebook sweepstakes.

Credit card mailers shift their focus to rewards and customer acquisition in 2011

Credit card mailers shift their focus to rewards and customer acquisition in 2011

A stabilizing economy and an energized competitive environment has had credit card issuers out in full force, enticing potential new customers as well as current cardholders with rewards and new products in order to stand out.

Leverage telemarketing for higher profits, sales

Leverage telemarketing for higher profits, sales

A fundamental truth of online marketing is that not every customer can be generated solely through the Internet, and even fewer will be generated by their first interaction with an advertiser.

Health insurer exceeds goal

Health insurer exceeds goal

Part of the Obama administration's health reform legislation shortened the annual marketing and enrollment period for Medicare Advantage, from six months to three months.

Quick response codes draw crowd at ImageOut festival

Quick response codes draw crowd at ImageOut festival

The ImageOut Festival in Rochester, NY has steadily grown in its 18-year history, most recently screening 87 films to more than 10,000 attendees last October. This year, the festival sought further expansion of its marketing efforts.

B-to-b marketers initiate consumer push

B-to-b marketers initiate consumer push

Single-cup coffee brewing company Keurig is well known for the brewers it sells to corporations.

Banish the bull — and the 'solution' — to tell it like it is

Banish the bull — and the 'solution' — to tell it like it is

One would think that by now, the word "solution" would have run its course as a direct marketing and sales word.

Chico's marketing automation strategy pays dividends

Chico's marketing automation strategy pays dividends

Chico's FAS, a women's retail company, was having a hard time using customer data effectively.

Delivered

Delivered

What's in our mailbox this month: Nonprofit

Catalogers push free holiday shipping

Catalogers push free holiday shipping

This may be remembered as the season of free shipping. Many catalogers are offering free delivery, often with no minimum-spending limit, to get the attention of holiday shoppers.

SPCA in Hong Kong appeals to the craving for more space

SPCA in Hong Kong appeals to the craving for more space

The Society for the Prevention of Cruelty to Animals in Hong Kong partnered with DDB and Tribal DDB to raise awareness of battery-farming practices in Hong Kong and elsewhere with the "Think Your Place is Small?" campaign. The campaign offers recipients a perspective on chickens' homes in captivity.

Abandoning the mail

Abandoning the mail

Financial doomsday scenarios at the USPS, coupled with advancements in customer communications, are forcing marketers to prepare for a day when the US Mail is a far smaller piece of their business plans.

Catalog role is comms, not sales

Catalog role is comms, not sales

Retailers continue to rely on catalogs this holiday season, but the catalog role is changing.

Direct mail gains new potency as online marketing evolves

Direct mail continues to be a very viable channel, but only if the direct marketing fundamentals are applied.

BMW surprises pro golfers with mirror cling invite

BMW surprises pro golfers with mirror cling invite

Automaker's creative approach sets it apart from the tournament crowd to promote brand to 'influencers'

What happened to the USPS's financial health?

What happened to the USPS's financial health?

The US Postal Service's financial health is directly tied to its sales volume. Therefore, the USPS is making plans to adjust its finances for 10 years from now, when mail volumes may drop.

KeyBank finds key to direct mail success in templates

KeyBank finds key to direct mail success in templates

KeyBank, a division of KeyCorp, was spending an inordinate amount of time and budget on the creative portion of its direct marketing efforts to consumers and small business customers.

Digital marketers turn to offline channels to stimulate sales of Web-based brands

Digital marketers turn to offline channels to stimulate sales of Web-based brands

While no one argues the importance of good digital marketing programs, some marketers have turned to more traditional forms of direct marketing to cut through the online clutter.

Case Study: US Census surpasses goals using targeted campaigns

Case Study: US Census surpasses goals using targeted campaigns

Tapped by the US Census Bureau, Draftfcb New York led a massive marketing campaign aimed at making sure the increasingly diverse US population sent in its 2010 Census forms, while keeping labor costs for door-to-door staff to a minimum.

Media fragmentation helps focus marketing dollars

Media fragmentation helps focus marketing dollars

Direct response marketers can either waste time lamenting about how difficult it is get a critical mass audience, or they can take advantage of today's marketplace fragmentation.

Recruitment for the best

Recruitment for the best

Colleges turn to myriad marketing tactics at a time of soaring enrollment

Creative content maximizes direct mail

Marketers squeeze maximum impact from their multidimensional and nontraditional shaped mailers with targeted creative packages. Our experts explain successful strategies using unique mail pieces

Creating better value in mailers

Creating better value in mailers

The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.

Customized envelopes drive conversations

Customized envelopes drive conversations

Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments.

The Work: Steaz, Chilton Memorial, KCSM

The Work: Steaz, Chilton Memorial, KCSM

Steaz reaches out through mom blogger, Chilton Memorial tries variable data, KCSM tunes up awareness with direct mail.

A comeback for credit cards

A comeback for credit cards

Now that the CARD Act is in place, many credit card companies have come out the gate this quarter with renewed vigor, ready write a new chapter in their marketing playbooks.

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