American Express targets business travelers with new site

Share this content:

American Express Publishing has a new Web site for business travelers at

The site, which offers news and networking opportunities, was developed for and by business travelers. It was produced in cooperation with Wetpaint, a Seattle-based software supplier.

New York based-Executive Travel magazine has a circulation of more than 132,000 and provides frequent travelers with travel news and information.

User-generated content and expert resources will be combined on the magazine's site, tailored to the lifestyle of traveling executives.

Designed to capture the experiences and insights from the road, the site aims to make it easy for travelers to share advice, comments, photos and links, and get access to an A-to-Z travel rolodex complete with resources from users and editors.

Expert contributors include members of the Executive Travel editorial staff and a featured blog by Randy Petersen of

Wetpaint supplies both the software and online expertise required for the community site. It provides Web 2.0 technology that powers click-and-type editable community Web sites. It currently has more than 100,000 active sites.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above