Amazon Ups Discount for Canadian Site

Share this content: Inc. is heating up the competition in Canada with a 40 percent discount on its 40 top titles at The discount, begun last week, comes two months after launching a dedicated site for Canada.

The move is aimed at drawing customers away from, the online arm of Canada's No. 1 bookseller, Indigo Books. launched in July with a 30 percent discount on all books priced $19 and above, with free shipping for orders over $48. quickly followed suit, but would not go beyond 30 percent for fear of eroding profits. The Seattle retailer received complaints from Canadian customers sometime back that it was cheaper to buy books from Amazon's U. S. store, which offered a 30 percent discount on orders over $15.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above