Affinion buys Italian loyalty firm

Share this content:

Affinion Group, a CRM and loyalty services company, today acquired an Italian marketing services group from an Italian financial services company. Affinion didn't release the name of the acquired company, but the acquisition strengthens Affinion's international presence, which includes 12 countries outside the US, mostly in Europe, according to Julie Gottlieb, SVP investor relations and corporate communications.

“When looking at acquisitions, we don't look to do transformative deals – we try to do complementary deals,” she said. “The acquired company's program is a variation on our theme, but catered to the Italian market and slightly different than the programs we've built in other markets.”

The acquired company manages a luxury-goods purchasing program for the financial institution in Italy. Members of the financial firm receive discounted items.

"One of our tools is membership programs – where cosumers are benefitting from particiappin in tailored deal as result of membership in the program itself," she Gottlieb added. "The Italian instituation has built up a purchase program years ago, which is similar to what Affinity has done here. The program really strengthens the bond the consumer has with financial institution."

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above