Advo Buys Canada-Based FACC

Share this content:
Advo Inc., Windsor, CT, has acquired Toronto-based FACC Corp., which includes both First Avenue and Breezeway Communications Inc., Advo said yesterday.


Terms were not disclosed, but the transaction represents the first international acquisition in Advo's 73-year history.


Similar to Advo, FACC uses proprietary software to leverage geographic and demographic information to identify desirable audiences and target advertising messages to consumers.


FACC supports the Canadian efforts of major international food-service/restaurant groups and some of the largest international packaged-goods manufacturers. Its client base includes more than 100 companies. Operating from a 52,000-square-foot facility in Toronto, FACC distributes more than 250 million pieces of ad mail yearly to targeted segments of Canada's 11 million households. FACC's current senior management will remain in place.


Advo spokesman John Frank said the acquisition would allow "Advo's clients who have operations in Canada to use FACC to do their direct marketing." FACC's clients with U.S.-based businesses now also could use Advo for their direct marketing, he said.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here