Advanced Plant Pharmaceuticals to Use DRTV in Israeli Market

Share this content:
Advanced Plant Pharmaceuticals Inc., a manufacturer of natural dietary supplements, will begin showing a direct response television spot for two of its supplements in the Israeli market.

The five-minute DRTV spots will be featured by next month on The Shopping Channel Israel. The ads will demonstrate the uses of ACA, a plant-based supplement that the company claims increases energy levels, and Lo-Chol, a supplement that the company claims can assist in maintaining cholesterol levels.

The company decided to show the spots initially in Israel because of the country's high concentration of more than 5 million viewers in a relatively small area. The company is in discussions with various undisclosed international markets to run the spots.

The ad will direct viewers to a toll-free number. The company said it expects the ad to result in online and in-store sales as well.

Ambar Pharmacies and Health Inc., the pharmaceutical company's exclusive Israeli distributor, will manage the product and campaign.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above