Ad viewers rewarded with mags, swag

Share this content:

Popular Science magazine launched the AdPerk advertising network on its Web site this past Tuesday in an effort to grow its paid circulation and increase revenue.

The service allows users to watch video advertisements from a magazine's site in exchange for points. The points can then be redeemed for a free annual subscription, containing 12 issues, to the magazine. AdPerk users will also receive a current issue of the Popular Science digital edition.

Users of AdPerk choose from 14 different ad videos on the Popular Science site at The ads usually feature products and services featured in the print edition of the magazine.

"The ads are an extension of the content of the magazine," said AdPerk CEO Barry

Soicher. "When I read a magazine, I often look at and value the advertisements as much as I do the content. [Ads contain] products and services that make sense to the reader."

On a host magazine's homepage, an AdPerk banner offers free or reduced-price magazines in exchange for watching the videos. Users who click the banner are taken to the AdPerk platform, where they then choose which video to watch. Soicher calls this system "double opt-in."

AdPerk clients pay for the number of videos viewed and confirmed - via the entering of a letter sequence - by users rather than for space on the AdPerk network. The AdPerk service provides metrics for gauging the effectiveness of the ad and measuring behavior on the site. It also solicits feedback from viewers, both on the site and via mail.

"That's the beauty of the Internet," Soicher said. "This is all about metrics and understanding how better to target the user. If you put the user in control, you have a different mind-set; the only way to get real relevance [in your advertising] is through what the user chooses."

Soicher revealed that a number of new publishing partners will launch their AdPerk links this fall, but declined to name specific titles.

Advertisers featured on the Popular Science AdPerk site include LaserGlow, Endless Pools and Discover Boating. Most of the ads shown on the site are one-minute product showcases that have not been shown on TV. Ads often provide links to marketers' Web sites.

San Francisco-based AdPerk launched in September of last year. Clients include Popular Science and Dwell magazine. Dwell has reported a 20 percent increase in subscription numbers since it partnered with AdPerk a month ago.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above