AccuData Signs Deal to Customize Prospect Databases

Share this content:
Printable Technologies Inc. signed a deal to let compiled data provider AccuData America customize prospect databases through its variable data printing engine.


Using Printable's online PrintOne Customer Center, print buyers can segment and buy data files based on a range of demographic variables. They also can upload those files and use them to personalize a printed piece for recipients as per set business rules.


Printable's Web-to-print variable data printing platforms let print buyers log on to a branded print-ordering interface, define business rules to customize each piece and order print runs of any length from their print service provider.


This alliance aims to help users boost their marketing and prospecting activities by acquiring prospective customer databases without leaving their Web browser-based print procurement dashboard.


Linking AccuData's data to Printable's print-procurement portal accelerates and integrates a personalized mail campaign, the companies claim.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here