Accent Color Sciences' System Hits the Spot

Share this content:
TrueColor Systems printing technology from Accent Color Sciences, New York, turns generic mail pieces into customized ones using highlight or spot color. The technology can be added to the printing line of a black-on-white system to make documents more noticeable in high-volume applications.

On a billing statement, for example, the company logo could be printed in one color, the amount due and due date in a second color and past-due warning or cross-selling message in a third color. Using Accent's Model HC2 postprocessor for the IBM InfoPrint line, up to three colors can be chosen from a palette of 12.

According to a Loyola University study, consumer comprehension of information was more accurate by up to 77 percent and faster by up to 29 percent when highlighted in color. In addition, a printing company's use of color to highlight balance remaining resulted in full payments doubling after one mailing, and a utility increased response by 13 percent by highlighting key information in blue.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above