ABC Requires Day-of-Week Reporting

Share this content:
The Audit Bureau of Circulations' board of directors approved the modification of rules to require newspaper publishers to report average paid circulation for each day of the week.

In an announcement yesterday, the Schaumburg, IL-based circulation auditor also mandated publishers to report a five-day, Monday through Friday, combined daily average circulation.

The new rules take effect April 1 for newspapers with March-ending annual audits. They are effective at the beginning of new audit periods for ABC members with June, September and December audit cycles.

ABC's board also reprimanded members for infractions. EBSCO Consumer Magazine Services, an independent sales subscription agent, was unanimously censured for improper record keeping. The board has asked EBSCO to submit a plan of corrective action at its next meeting in July.

Following its July 2004 censure of the Chicago Sun-Times, the ABC board also formally censured two more Hollinger International newspapers. The Daily Southtown in Tinley Park, IL, and the Star, also in that town, misstated circulation figures.

Hollinger last year admitted to inflating circulation figures for these publications after an ABC censure of the Chicago Sun-Times.

The ABC board, whose directors comprise media, advertiser and agency executives, accepted the corrective measures adopted by Synapse Group Inc. The magazine subscription sales agent was censured last July for improper record keeping. ABC lifted Synapse's censure status.

Separately, ABC named Neal Lulofs as its vice president of corporate communications. He was previously senior manager of marketing communications at telecommunications firm MCI. Lulofs will oversee the 4,000-member ABC's corporate communications and public relations strategies.

Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above