ABC releases first Canadian subscriber profile report

Share this content:

The Audit Bureau of Circulations has released its first Canadian Subscriber Profile Report for The Beaver: Canada's History Magazine.

The Beaver applied for ABC membership last year and recently released its Initial Audit Report, making its membership with ABC official.

Canada's National History Society in Winnipeg, Manitoba, publishes the title six times a year.

Subscriber Profile is ABC's subscriber verification service. ABC works with industry research firms to verify results.

Following the research study, ABC releases a standardized report that allows for easy comparison of direct mail subscriber studies conducted by different survey research organizations for a variety of individual magazines.

Profile reports are made available to the public via ABC's free data service.

The Canadian version of Subscriber Profile is modeled on the U.S. version, but has been modified by ABC and Canada's PMB to meet Canadian standards.

The Profile is available to all Canadian magazines that cannot be measured by the PMB for technical reasons and quality for an ABC audit.

ABC has more than 4,000 members in North America and can be found at

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above