Direct mail spending up 7.5 percent in 2006

Despite rising postal rates, higher raw materials costs and an increasing number of alternative channels, marketers continue to seek out the return on investment benefits of direct mail, spending $60.6 billion on the channel in 2006-- a 7.5 percent increase over 2005-- according to a white paper released by the Winterberry Group. 

The white paper, “Vertical Market Trends in Direct Mail and the Impact on Production Service Providers 2006,
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