Direct Mail & Postal

The Sky Isn't Falling for Direct Mailers

The Sky Isn't Falling for Direct Mailers

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Direct mail is just fine according to mailer and pundit Craig Simpson, and the postage increase may not be as bad as it seems.

Senators Decide to Move Postal Reform Bill to the Senate Floor

Senators Decide to Move Postal Reform Bill to the Senate Floor

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Direct mail marketers ultimately lost as Senators overwhelmingly agreed to push the Postal Reform bill to the full Senate.

Talking Innovation With the USPS CMO

Talking Innovation With the USPS CMO

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Nagisa Manabe, CMO of the USPS, chats with Senior Editor Al Urbanski on the new reality at the Postal Service and what the future holds.

The Future of the USPS

The Future of the USPS

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Ron Stroman, Deputy Postmaster General of the USPS, maintains a firm belief that postal reform can be enacted by Congress in the coming months.

Anatomy of an Exigent Postal Rate Hike

Anatomy of an Exigent Postal Rate Hike

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The only other time the USPS asked for an exigent rate increase it was turned down by the Postal Regulatory Commission. This September Postal Board of Governors Chairman Mickey Barnett announced a request for a 4.3% exigent increase.

Without Five-Day Delivery, Will Rates Increase for Mailers?

Without Five-Day Delivery, Will Rates Increase for Mailers?

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When the USPS announced in February a plan to eliminate mail delivery on Saturday, mailers approved.

Direct Mail, Evolved

Direct Mail, Evolved

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10 ways to keep printed communications relevant to multichannel customers.

USPS: 80% of Americans Support New Delivery Schedule

USPS: 80% of Americans Support New Delivery Schedule

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A survey released today by the USPS found that most Americans support the new mail delivery schedule.

One Less Day to Mail; One Less Day to Market

One Less Day to Mail; One Less Day to Market

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USPS is halting Saturday mail delivery in August. Direct marketers who plan for the change should suffer no ill-effects.

The U.S. Postal Service steps up its mobile game

The U.S. Postal Service steps up its mobile game

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In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.

USPS looks to Congress for survival

USPS looks to Congress for survival

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The postal service announces a record loss along with hopes for a profitable future that includes direct mail

Pushing the envelope

Pushing the envelope

Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.

Newspapers torn up over USPS, Valassis agreement

Newspapers torn up over USPS, Valassis agreement

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Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.

Nonprofits co-opt marketing co-ops to reinforce donor base direct mail lists

Nonprofits co-opt marketing co-ops to reinforce donor base direct mail lists

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Nonprofit organizations are increasingly taking a page from the for-profit playbook by using marketing co-ops to build their direct mail lists.

DMA: Direct mail response rates beat digital

DMA: Direct mail response rates beat digital

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The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%

Güd campaign engages the senses

Güd campaign engages the senses

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Agency Baldwin& combined animated video content with Facebook and old-fashioned scratch-n-sniff cards to promote Burt's Bees' new natural product line.

USPS to launch mobile barcode incentive campaign

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The U.S. Postal Service (USPS) will initiate a campaign this summer incenting businesses to incorporate 2D mobile codes on their direct marketing fliers, said Tom Foti, manager of direct mail and periodicals at USPS, during the panel "Promotions and Incentives for Mail" at the 2012 National Postal Forum in Orlando, Fla.

Insert media scores: a free ounce for promo inserts

Insert media scores: a free ounce for promo inserts

The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once.

USPS launches small businesses product, campaign

The U.S. Postal Service has launched an integrated media campaign to promote its Web-based service Every Door Direct Mail, a free suite of mailing services for small businesses available over the Web, said Patricia Licata, senior PR representative at USPS. USPS also re-designed its online shipping tool Click-N-Ship and said a Click-N-Ship for Business product will be available mid-April.

USPS reports losses of $3.3 billion

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The U.S. Postal Service (USPS) ended the first three months of its 2012 fiscal year with a net loss of $3.3 billion — and large losses are expected to continue until planned restructuring efforts have taken place, the agency said Feb. 9.

USPS to propose repeat mobile barcode promo

USPS to propose repeat mobile barcode promo

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The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers that use two-dimensional barcodes, USPS VP of domestic products Gary Reblin told Direct Marketing News on Jan. 31.

USPS offers commercial mailers a free ounce for promo inserts

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In response to feedback from the mailing industry, businesses mailing automated or presort letters first-class can now mail letters weighing up to two ounces at the one-ounce postage rate, said U.S. Postal Service (USPS) spokesperson Patricia Licata on Jan. 26. The "2nd Ounce Free" initiative became effective this week.

Cox Communications taps Draftfcb Chicago as AOR for digital, direct

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Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16.

Direct mailers no longer need to prepay postage

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The U.S. Postal Service (USPS) has been granted permission by the Postal Regulatory Commission (PRC) to allow direct mailers to pay postage via credit rather than requiring prepayment, said PRC chairman Ruth Goldway on Jan. 6. The new rules went into effect Jan. 5.

Marketers eye USPS' struggles with caution

Marketers eye USPS' struggles with caution

The embattled U.S. Postal Service (USPS) faces a host of new challenges, several of which threaten to directly impact marketers. However, many who rely on direct mail say that in spite of the tumult, they'll wait and see how things pan out before altering marketing strategy.

Bing maps give personalized directions to closest clinic

Bing maps give personalized directions to closest clinic

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Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.

USPS to cut next-day delivery for first-class mail

USPS to cut next-day delivery for first-class mail

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As part of a previously announced $3 billion cost-savings initiative, the U.S. Postal Service (USPS) is moving forward with plans to change delivery standards for first-class mail, the organization said on Dec. 5. The cuts would eliminate next-day delivery for first-class mail and periodicals.

Study: Fifty percent of consumers prefer direct mail to email

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Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be "more trustworthy" than email.

USPS proposes rate increases for 2012

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The U.S. Postal Service (USPS) seeks to raise shipping service rates by 4.6%, the company said in a Nov. 22 statement. Priority Mail prices will increase on average 3.1%, Express Mail prices will increase 3.3% and First-Class Package Service prices will increase 3.7%

USPS finishes fiscal year with $5.1 billion net loss

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The U.S. Postal Service (USPS) closed the 2011 fiscal year with a $5.1 billion net loss, the government agency said on Nov. 15. Last fiscal year USPS posted an $8.5 billion net loss, the largest loss in its history.

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