Direct Mail & Postal

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

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The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Postal Reform Takes a Forward Step

Postal Reform Takes a Forward Step

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US postal service reform makes a tentative advance in the House

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

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The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

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Trials going well, all systems go on national rollout

How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service

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USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.

'New Yorker' gets a lot of things wrong about the USPS

'New Yorker' gets a lot of things wrong about the USPS

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Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.

The Lawyer, the Post Office, and the Union Man

The Lawyer, the Post Office, and the Union Man

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A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.

Alabama's Poised to Battle Remote Sellers for Tax Dollars

Alabama's Poised to Battle Remote Sellers for Tax Dollars

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Battle lines are being drawn in Montgomery to topple a Supreme Court precedent and tax online retailers. Are remote sellers ready for a fight?

USPS's Digital Mail Program Will Go Nationwide in 2017

USPS's Digital Mail Program Will Go Nationwide in 2017

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Postal Service CMO Jim Cochrane is itching to deliver paper mail to email inboxes. "It's a game-changing moment," he says.

McCann CEO: Direct Mail's Moment Has Come Again

McCann CEO: Direct Mail's Moment Has Come Again

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Harris Diamond may be biased about the merits of direct mail, but he insists that it's approaching a renaissance.

PMG Brennan Hails the Dawning of a Digital Age at the Postal Service

PMG Brennan Hails the Dawning of a Digital Age at the Postal Service

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The Postmaster General tells industry leaders that the time has come for mail to go real time.

Packages Make Postal Service Sing a New Tune

Packages Make Postal Service Sing a New Tune

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USPS's heads of sales and operations belt out a love song to seven-day delivery and customer satisfaction at the National Postal Forum.

U.S. Mail Beats Obama to Cuba

U.S. Mail Beats Obama to Cuba

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President Obama visits the island nation next week. Will direct mailers soon follow?

Will Programmatic Direct Mail Be the New Growth Channel?

Will Programmatic Direct Mail Be the New Growth Channel?

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Martech impresario Lewis Gersh strikes out on his own with what he envisions as a multibillion-dollar business.

3 Oscar-Worthy Marketing Channels

3 Oscar-Worthy Marketing Channels

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Which one wins best customer touchpoint in a leading role? Read on to find out.

Epicomm and Idealliance Boards Vote to Merge

Epicomm and Idealliance Boards Vote to Merge

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If approved by membership votes, the two will come together as Idealliance in July.

Survey: Retailers Will Stick With Direct Mail in 2016

Survey: Retailers Will Stick With Direct Mail in 2016

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Retail mail declines will cease as the channel becomes more personalized; print and TV ads will continue to drop.

Langley Named PRC Vice Chairman

Langley Named PRC Vice Chairman

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This is the third time as second in command at the postal regulator for Nanci Langley, who assisted in the passage of PAEA in 2006.

Fed Ex Improved On-Time Deliveries This Holiday

Fed Ex Improved On-Time Deliveries This Holiday

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It made good on 97.8% of drops, while UPS slipped to 95.5% in a season that saw 1.2 billion deliveries.

The Top 15 Postal Articles of 2015

The Top 15 Postal Articles of 2015

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Rate-mania continued to hold the attention of big mailers for yet another year.

Catalogers Unite on Cheaper Parcel Rates

Catalogers Unite on Cheaper Parcel Rates

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The ACMA is bringing catalogers together in an effort to secure a group Negotiated Service Agreement from the Postal Service.

A B2B Campaign Designed for Adventure

A B2B Campaign Designed for Adventure

Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.

Is Amazon Getting into the Shipping Business?

Is Amazon Getting into the Shipping Business?

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Rising costs and two rocky holiday seasons see relations souring between UPS and its biggest customers, a report says.

Online's Popularity Fuels Shipping Delays

Online's Popularity Fuels Shipping Delays

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It's too late to hope for delivery by Thursday. Could a change in shipping zone rate structures solve the problem?

Snail Mail Alert!

Snail Mail Alert!

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A Canadian import looks to bring digital mail notification to Americans who pick up their mail from cluster boxes.

And Then There Were None

And Then There Were None

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It's 2016 and the Postal Board of Governors has ceased to exist for lack of congressional interest. Will mailers get another year without rate increases?

Postal Board of Governors Is Down to One Member

Postal Board of Governors Is Down to One Member

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There should be nine, but the Senate's inaction on five nominations leaves James Bilbray the last man standing.

Three Senators Sign on to Carper's Postal Bill

Three Senators Sign on to Carper's Postal Bill

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Moran, McCaskill, and Blunt agree to co-sponsor iPOST, a first crucial step on a long road to approval.

Top Gear Guy Previews Amazon PrimeAir

Top Gear Guy Previews Amazon PrimeAir

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Same-hour delivery inches closer to reality in a video starring Jeremy Clarkson.

Top Gear Guy Previews Amazon PrimeAir

Top Gear Guy Previews Amazon PrimeAir

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Same-hour delivery inches closer to reality in a video starring Jeremy Clarkson.

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