Direct Mail Marketing
US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
60 Minutes be damned. Four-fifths of of marketers express confidence in data-driven marketing and will spend more on it, says the Direct Marketing Association.
Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.
The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.