Direct Mail Marketing

Customer Experience Is in the Mail

Customer Experience Is in the Mail

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US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.

NY Times: The Catalog Lives!

NY Times: The Catalog Lives!

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The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.

News Byte: Digital Marketing Spending Set to Surpass Direct Mail

News Byte: Digital Marketing Spending Set to Surpass Direct Mail

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60 Minutes be damned. Four-fifths of of marketers express confidence in data-driven marketing and will spend more on it, says the Direct Marketing Association.

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

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Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.

Donohoe: Mail's a Refuge in a Chaotic Marketing World

Donohoe: Mail's a Refuge in a Chaotic Marketing World

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The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...