Direct Mail Marketing
60 Minutes be damned. Four-fifths of of marketers express confidence in data-driven marketing and will spend more on it, says the Direct Marketing Association.
Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.
The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...