Direct Mail Marketing

News Byte: Digital Marketing Spending Set to Surpass Direct Mail

News Byte: Digital Marketing Spending Set to Surpass Direct Mail

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60 Minutes be damned. Four-fifths of of marketers express confidence in data-driven marketing and will spend more on it, says the Direct Marketing Association.

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

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Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.

Donohoe: Mail's a Refuge in a Chaotic Marketing World

Donohoe: Mail's a Refuge in a Chaotic Marketing World

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The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.

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