Direct Mail Marketing
US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
60 Minutes be damned. Four-fifths of of marketers express confidence in data-driven marketing and will spend more on it, says the Direct Marketing Association.
Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.
The Postmaster General declares a new era of marketing respectability for direct mail in his National Postal Forum address.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...