Direct Mail Flat, 501-10,000 pieces

Bronze

The Burgled Letter

Agency: Demner, Merlicek & Bergmann
Client: Actual

Window manufacturer Actual responded to a rise in burglaries across Austria with a 10% off promotion on its security windows and a direct campaign. Working with Demner, the company targeted existing clients and prospects, showing them how quickly they could become victims of burglaries themselves with a “robbed” envelope. Traffic on Actual's website jumped and sales of the window increased by 21%.

Creative Director/Art Director
Hannes Boeker

Creative Director/Copywriter
Sebastian Kainz

Art Director
Rene Pichler

Copywriter
Alistair Thompson

Finalists

Business To Business Card
Agency: DDB UK
Client: The Financial Times
CDs: Guy Bradbury, Scott Walker

Other Half
Agency: Proximity Portugal
Client: Banco Espirito Santo
CD: Nuno Duarte

Threatening Letter
Agency: DDB Group New Zealand RappTribal
Client: Sky TV New Zealand
ECD: Wayne Pick

Ahead in Time
Agency: Proximity Colombia
Client: Mazda
CD: Sandra Piedrahita