Direct Mail Flat, 501-10,000 pieces

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SILVER

Transparency DM/Business campaign

Agency: Arc
Client: iShares

The simplest ideas are often the best, as was the case when Arc needed a way to illustrate that iShares Exchange Traded Funds (ETFs) are transparent, or in other words, that investors aren't putting their money into anything they can't see. Arc's solution? The agency created an entirely transparent direct mail piece and sent it to professional investors across Europe. The financial crisis left this audience wary, but also looking for smarter solutions that could help them manage their risk. The simple yet clever transparent direct mail pitch from iShares delivered the message that ETFs are a product professional investors can trust.

Creative Director
Garry Munns

Art Director
Chris Rambridge

Copywriter
Paul Faulds

Digital Account Manager
Tony Coppola

Digital Group Account Director
Raz Embleton

Account Director
Rupert Chandler

Group Account Director
Julian Ashley

BRONZE

Track day invite/Single consumer

Agency: Rapp, New Zealand
Client: Volkswagen

Volkswagen and Rapp teamed up to drive new car sales in New Zealand by inviting current Golf GTI owners to a private track day event where they could put the newest model through its paces. The direct mail invitation included a magnet personalized with the recipient's name and visuals. The campaign had an 88% response rate.

Executive Creative Director
Wayne Pick

Head of Copy
Kim Pick

Art Director
Kenton Osmond

Copywriter
Darryl Wong

Shark fin and keel/Single business

Agency: Saatchi & Saatchi DGS
Client: Westpac New Zealand

Following the financial crisis, Westpac wanted to make New Zealand's importing and exporting businesses aware that the bank's international team could advise them. Saatchi & Saatchi DGS' solution was a direct mail campaign that looks like a shark fin on one side. This gives the piece immediate impact while also illustrating the idea that trouble is lurking.  When it's flipped over, the mailer turns into a keel to steer you through the storm.

Executive Creative Director
Mike O'Sullivan

Creative Director
Matt Shirtcliffe

Senior Art Director
Jeff Harris

Managing Director
Sonya Berrigan

Group Acount Director
Ian Howarth

Manager, Retail Marketing, Westpac
Ian Moody

Senior Marketing Manager - Business, Westpac
Sarah Slawson

FINALISTS

 

State tarpaulin
Agency
AIM Proximity

Client
State Insurance
CD: Brett Hoskin

Wealth building permit
Agency
Clemenger BBDO Proximity, Melbourne

Client
National Australia Bank
ECD: Tan Gout Nee

Daylight robbery
Agency
Draftfcb, New Zealand

Client
Bond and Bond
ECD: James Mok

Send this letter to Sarkozy
Agency
Famous, Brussels

Client
Lous Grezes Belgium BVBA
CD: Tim Driesen

Focus election perspectives
Agency
OgilvyOne Worldwide GmbH, Frankfurt

Client
Focus Magazine
ECD: Michael Koch

Reversed prices
Agency/Client
Reality
CD: Bruce Williams

Recession greeting cards
Agency
M&C Saatchi

Client
Repco
CD: Steve Crawford

Six hats
Agency
Wunderman, Melbourne

Client
Origin
CD: Lee Callister

McDonald's workers' compensation campaign
Agency
Marsh VS Consumer

Client
McDonald's
MD: Mark Poole

Income tax guide 2009
Agency
Red Urban GmbH, Munich

Client
Getty Images
ECD: Andreas Klemp

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