Direct Mail Flat, 10,001-100,000 pieces; 100,000+ pieces

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BRONZE

Pass the parcel/Single nonprofit

Agency: Clemenger BBDO Proximity, Melbourne
Client: Oz Child

Oz Child Unite was a new program offering small to medium-sized businesses in Australia the opportunity to assist children in need and be invited to various networking functions. To get people to attend the group's first function, agency Clemenger BBDO Proximity created a direct mail campaign called Pass the Parcel that translated Oz Child Unite's networking strategy for the mail. This helped explain the organization's program while also making the most of its limited database of contacts.

Executive Creative Director
Tan Gout Nee

Senior Copywriter
Mark Welch

Senior Art Director
James Liddell

Production Director
Sharon Adams

Designer
Sam Tsui, Aldo De Pace

Account Manager
Sarah Tindale

New Buisness Director
Amy Phillips

FINALISTS

 

Origasmique
Agency
CP Proximity

Client
Bijoux Indiscrets
CD: Eva Santos

Better soccer for better television
Agency
Famous, Brussels

Client
Belgacom
CD: Christophe Ghewy

Toilet roll
Agency
OgilvyOne, London

Client
British Gas
AD: Charlie Wilson

Chipotle bag mailer
Agency
The Hacker Group

Client
Chipotle Mexican Grill
ECD: Thomas Lamprecht

Thank you for your role/paper
Agency
Proximity, Portugal

Client
Banco Espirito Santo (BES)
CD: Nuno Duarte

Outreach international
Agency
Rodgers Townsend

Client
Outreach International
ECD: Tom Townsend

Used to new vehicle campaign
Agency
Wunderman Canada

Client
Ford of Canada
VP, CD: Brian Langerfield

Direct Mail Flat, 100,001+ pieces

FINALISTS

 

Henry
Agency
TDA LLP

Client
St. Dunstan's
CD: Mark Pearson

A noble profile
Agency
Wunderman, Germany

Client
Ford of Germany
ECD: Uli Buesgen

Yes or yes?
Agency
Wunderman, Germany

Client
Ford of Germany
ECD: Uli Buesgen

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