Direct Mail Flat, 100,000+ pieces

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Spring Picnic Pack

Agency: BMF
Client: Weight Watchers

Lapsed Weight Watchers' members in Australia were encouraged to return with this mailer featuring a paper picnic bag with recipes on the back. Illustrations reinforced an “earthy spring feel” and a focus on homemade food, while positive copy stressed flexibility.

Executive Creative Director
Dylan Taylor

Art Director
Sian Binder

Copywriter
Lucy Kough

Print Producer
Clinton Bell

Finalists

Quality test pack
Agency: BMF
Client: OPSM
ECD: Dylan Taylor

Hands on One
Agency: DDB
Client: AT&T
ECD: John Maxham

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