Direct Mail Firm Acquired by Investment Firm
Solo and shared direct mail company MailSouth Inc., Birmingham, AL, was acquired by New Mountain Partners II LP, a $1.55 billion investment fund, according to Petsky Prunier LLC, New York, which advised MailSouth.Terms of the March 11 deal were not disclosed but a report by TheDeal.com said the investment was roughly $100 million.
MailSouth specializes in shared mail programs to rural and suburban U.S. markets and claims to mail as many as 10 million households monthly. Clients include Pizza Hut Inc., Subway, Verizon Communications Inc., Goodyear Tire & Rubber Co., Geico and Jiffy Lube International Inc.
