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 Direct Mail Campaign

Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox

February 06, 2012

Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical
 

2012 Essential Guide to Direct Marketing

January 06, 2012

The 2012 Essential Guide to Direct Marketing is now available for $19.95 as a pdf. Click above to download.
 

Bing maps give personalized directions to closest clinic

January 01, 2012

Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
 

SquareTrade incentivizes social shares, deploys direct mail for sweeps

November 26, 2011

Given the Justin Bieber-level hysteria that typically accompanies the debut of a new Apple product, SquareTrade, a warranty provider for consumer electronics products, saw a marketing opportunity in the October launch of Apple's iPhone 4S.
 

Direct mail's Lazarus act

October 10, 2011

Don't sleep on direct mail. That was my surprising takeaway from last week's Direct Marketing Association 2011 Conference & Exhibition.
 

Valpak teams with TV networks for QR code campaigns

July 07, 2011

Couponing company Valpak is tagging its direct mail pieces with quick response (QR) codes, beginning with its July mailings scheduled to reach homes July 7. The company is partnering with three TV networks for outside-the-envelope QR code promotions that will run in Valpak mailings from July through September, as well as enabling local advertisers to add QR codes to their listings inside envelopes.
 

Bermuda resort to launch multichannel fall campaign with new AOR Merge

June 24, 2011

Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and banner ads, said Michael Winfield, president and CEO of the company. The Bermuda resort is working with Merge Consumer Marketing, which it selected last month as its AOR after an RFP process that included five agencies.
 

Postal Service suspends benefits payments to save $800M in FY 2011

June 22, 2011

The US Postal Service said June 22 that it will suspend its benefits contributions to the Federal Employees Retirement System (FERS) to preserve liquidity through the rest of its fiscal year. The Postal Service said it expects to save about $800 million by the September 30 close of its 2011 fiscal year.
 

Postal Service questions PRC report on five-day delivery savings

June 13, 2011

The US Postal Service defended internal research that found it would save $3.1 billion per year by eliminating Saturday home delivery, calling into question the Postal Regulatory Commission's research that found it would only save $1.7 billion by doing so. PRC chairman Ruth Goldway also said the USPS declined to meet with the oversight body about the discrepancy in projections.
 

West Point seeks agency for recruitment campaign

June 07, 2011

The US Military Academy (USMA) at West Point, NY issued a sources sought notice on June 6 looking for an agency that specializes in higher-education marketing to create a recruitment direct mail campaign. The USMA will select a firm to create an effort targeting prospective candidates for the academy, as well as parents, counselors and schools.
 

USPS plans discount for marketers using 2D barcodes

May 23, 2011

The US Postal Service will conduct a promotion this summer rewarding mailers for using two-dimensional barcodes on their marketing materials as part of the organization's larger initiative to attract advertisers to the mail. The promotion, scheduled for this July and August, will give mailers who use smartphone-friendly barcodes a 3% postage discount on qualifying Standard and First-Class mail letters, flats or cards.
 

Postal Service to launch business-facing campaign this fall

May 02, 2011

The US Postal Service will launch a b-to-b marketing campaign in September to promote the mail as an effective marketing medium for businesses, said Postmaster General Patrick Donahoe at the National Postal Forum in San Diego on May 2. The organization is working with agency Campbell Ewald on the effort, which will include TV and direct mail components.
 

USPS to lure big brands with postage-back guarantee

April 22, 2011

The US Postal Service will begin to test a postage-back guarantee next month for large marketers that agree to advertise their products through First-Class and Standard mail. The USPS will offer the "Mail Works Guarantee" to a group of companies that spend at least $250 million a year on advertising, beginning May 16, in its latest initiative to attract large advertisers.
 

Porsche launches integrated campaign to shift consumer perception

March 25, 2011

Porsche is rolling out an integrated marketing campaign featuring direct mail, mobile, online and TV elements with the goal of changing consumer perceptions about its products. The car maker worked with agency Cramer-Krasselt on the campaign.
 

Postal Service to cut 7,500 positions

March 24, 2011

The US Postal Service said March 24 that it will eliminate 7,500 positions in the next year as part of an effort to cut $750 million in costs. The USPS will cut the positions through a combination of buyouts, layoffs, and the elimination of some jobs.
 

Postal Service, APWU agree to four-year-plus contract

March 14, 2011

The US Postal Service and the American Postal Workers Union tentatively agreed to a new four-and-a-half-year contact on March 14. The deal, which would run through May 20, 2015, includes a 3.5% wage increase over the life of the contract, with the first raise taking effect in November 2012.
 

TruGreen launches integrated campaign featuring direct mail, sweepstakes

March 01, 2011

Lawn-care company TruGreen launched an integrated marketing campaign on February 28, using direct mail, a sweepstakes, a revamped website, pop-up stores in malls and TV ads. The company worked with AOR Publicis Dallas on the effort, with the goal of refreshing its reputation and improving the sale of service packages.
 

Make direct mail center of integrated marketing plan

Meg Goodman, SVP and director of Client Service, UMarketing March 01, 2011

As we move at light speed into a world that continually serves up new media options, we often look over the documented tenets of good, solid direct mail use in conjunction with an integrated campaign. A quick 
reminder never hurts.
 

Petco launches integrated effort with new AOR Draftfcb Orange County

February 24, 2011

Petco is rolling out a consumer awareness campaign with digital, newspaper insert, in-store and TV components. The effort is Draftfcb Orange County's first campaign as the pet supply retailer's brand and product advertising AOR.
 

Valassis' shared mail, FSI, neighborhood targeted businesses see Q4 growth

February 17, 2011

Valassis reported fourth-quarter revenues from shared mail of $341.9 million, an increase of 2% compared with the prior year. Full-year 2010 revenues in the segment were $1.3 billion, a 2.2% increase year-over-year. The marketing services company's neighborhood targeted business saw Q4 2010 revenue of $149.9 million, an increase of 6.2% compared with the prior fourth quarter.
 

Johnny Rockets celebrates 25 years with integrated sweepstakes campaign

February 01, 2011

Johnny Rockets harkened back to its roots to kick off its June 2011 25th anniversary, launching the restaurant's "Celebrating the Originals" campaign in December. Those who purchase a meal during the celebration receive a guaranteed-winner scratch-off ticket that could reveal any number of prizes.
 

LA Weight Loss launches DRTV, direct mail effort

January 05, 2011

LA Weight Loss has launched a direct-to-consumer campaign featuring two-minute national cable DRTV spots, direct mail, search marketing and social media.
 

Toys 'R' Us launches Halloween effort with UNICEF

September 17, 2010

Retailer Toys "R" Us is asking "kids to help kids" in a Halloween campaign created with UNICEF. The effort, created in-house, includes direct mail, a microsite, in-store promotions, online marketing and social media. It launched September 16.
 

New technology at heart of Ford integrated campaign for 2011 Edge

September 09, 2010

Ford is driving potential buyers to its website to learn more about its 'MyFord Touch' technology in an integrated marketing campaign promoting the 2011 Edge sports utility vehicle. The effort is leveraging direct mail, e-mail, TV, print, online, out-of-home advertising and social media.
 

Johnny Rockets to launch targeted mail campaign

August 30, 2010

Restaurant franchise Johnny Rockets will launch a direct mail campaign September 27 targeting employees at businesses near 52 of its locations.
 

Air Force plans eight-figure RFP for recruiting advertising, direct mail

June 23, 2010

The US Air Force Reserve Command plans to issue an RFP in August to find a general advertising agency for recruiting initiatives. The proposed $11 million to $14 million annual contract includes direct mail, research, analytics and the integration of all advertising activities. The planned contract will be for one year, with four possible year-long extensions.
 

Fat Brain Toys debuts catalog

June 08, 2010

Fat Brain Toys, an online and brick and mortar retailer of educational toys, is making its initial foray into direct mail by launching a catalog. Due to arrive in mailboxes this week, the catalog will feature about 140 products from 40 different manufacturers.
 

Gerber to launch healthy diet campaign with 'baby shower'

May 14, 2010

Nestlé baby food brand Gerber will introduce an integrated marketing campaign promoting healthy eating for children with a national "baby shower" on May 15. The "Gerber Generation" campaign, created by Draftfcb New York, includes social media, online ads, direct mail, print, TV and event marketing.
 

Asphalt producer EZ Street debuts government-focused direct mailer

March 17, 2010

EZ Street Company, a producer of temperature-resistant asphalt, launched a direct mail campaign on March 17 targeting media and government officials. The company is using the effort, called "the spoken wheel," to drive attention to the state of US roads and urge state and federal authorities to increase funding for America's highway infrastructure.
 

JCPenney to use direct mail, social to tout jewelry line

February 05, 2010

JCPenney will market an upcoming jewelry line from model Cindy Crawford via e-mail, direct mail and social media. The retailer announced the line on February 5.