Direct Mail Campaign

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

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The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

3 Steps to Finding the Right Mailing List

3 Steps to Finding the Right Mailing List

The most crucial element in a direct mail campaign is the mailing list. Here's how to do it right.

Canada Post Has a Ball with Direct

Canada Post Has a Ball with Direct

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The Canadian postal service reeducates agencies on why direct mail is a core part of any well-rounded integrated campaign.

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

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Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

VW's Direct Mail Campaign Is Greater Than the Sum of Its Parts

VW's Direct Mail Campaign Is Greater Than the Sum of Its Parts

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The automaker teams with innovative photographer Carl Warner to demonstrate that there's more to the new Volkswagen Golf than meets the eye.

Dimensional direct mail can impact performance

Dimensional direct mail can impact performance

Junk mail is just a great offer sent to the wrong person at the wrong time.

Delivered: 6-by-9 inch direct mail

Delivered: 6-by-9 inch direct mail

What's in our mailbox this month: 6-by-9 inch direct mail pieces from Bare Necessities, the Leukemia & Lymphoma Society, Nordstrom and Sears.

LifeLock taps SeQuel Response as direct mail agency of record

Identity theft protection company LifeLock has selected SeQuel Response as its agency of record for direct mail campaigns, said Erick Dickens, LifeLock's director of product marketing.

Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox

Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox

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Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical

Bing maps give personalized directions to closest clinic

Bing maps give personalized directions to closest clinic

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Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.

SquareTrade incentivizes social shares, deploys direct mail for sweeps

SquareTrade incentivizes social shares, deploys direct mail for sweeps

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Given the Justin Bieber-level hysteria that typically accompanies the debut of a new Apple product, SquareTrade, a warranty provider for consumer electronics products, saw a marketing opportunity in the October launch of Apple's iPhone 4S.

Direct mail's Lazarus act

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Don't sleep on direct mail. That was my surprising takeaway from last week's Direct Marketing Association 2011 Conference & Exhibition.

Valpak teams with TV networks for QR code campaigns

Valpak teams with TV networks for QR code campaigns

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Couponing company Valpak is tagging its direct mail pieces with quick response (QR) codes, beginning with its July mailings scheduled to reach homes July 7. The company is partnering with three TV networks for outside-the-envelope QR code promotions that will run in Valpak mailings from July through September, as well as enabling local advertisers to add QR codes to their listings inside envelopes.

Bermuda resort to launch multichannel fall campaign with new AOR Merge

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Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and banner ads, said Michael Winfield, president and CEO of the company. The Bermuda resort is working with Merge Consumer Marketing, which it selected last month as its AOR after an RFP process that included five agencies.

Postal Service suspends benefits payments to save $800M in FY 2011

Postal Service suspends benefits payments to save $800M in FY 2011

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The US Postal Service said June 22 that it will suspend its benefits contributions to the Federal Employees Retirement System (FERS) to preserve liquidity through the rest of its fiscal year. The Postal Service said it expects to save about $800 million by the September 30 close of its 2011 fiscal year.

Postal Service questions PRC report on five-day delivery savings

Postal Service questions PRC report on five-day delivery savings

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The US Postal Service defended internal research that found it would save $3.1 billion per year by eliminating Saturday home delivery, calling into question the Postal Regulatory Commission's research that found it would only save $1.7 billion by doing so. PRC chairman Ruth Goldway also said the USPS declined to meet with the oversight body about the discrepancy in projections.

West Point seeks agency for recruitment campaign

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The US Military Academy (USMA) at West Point, NY issued a sources sought notice on June 6 looking for an agency that specializes in higher-education marketing to create a recruitment direct mail campaign. The USMA will select a firm to create an effort targeting prospective candidates for the academy, as well as parents, counselors and schools.

USPS plans discount for marketers using 2D barcodes

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The US Postal Service will conduct a promotion this summer rewarding mailers for using two-dimensional barcodes on their marketing materials as part of the organization's larger initiative to attract advertisers to the mail. The promotion, scheduled for this July and August, will give mailers who use smartphone-friendly barcodes a 3% postage discount on qualifying Standard and First-Class mail letters, flats or cards.

Postal Service to launch business-facing campaign this fall

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The US Postal Service will launch a b-to-b marketing campaign in September to promote the mail as an effective marketing medium for businesses, said Postmaster General Patrick Donahoe at the National Postal Forum in San Diego on May 2. The organization is working with agency Campbell Ewald on the effort, which will include TV and direct mail components.

USPS to lure big brands with postage-back guarantee

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The US Postal Service will begin to test a postage-back guarantee next month for large marketers that agree to advertise their products through First-Class and Standard mail. The USPS will offer the "Mail Works Guarantee" to a group of companies that spend at least $250 million a year on advertising, beginning May 16, in its latest initiative to attract large advertisers.

Porsche launches integrated campaign to shift consumer perception

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Porsche is rolling out an integrated marketing campaign featuring direct mail, mobile, online and TV elements with the goal of changing consumer perceptions about its products. The car maker worked with agency Cramer-Krasselt on the campaign.

Postal Service to cut 7,500 positions

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The US Postal Service said March 24 that it will eliminate 7,500 positions in the next year as part of an effort to cut $750 million in costs. The USPS will cut the positions through a combination of buyouts, layoffs, and the elimination of some jobs.

Postal Service, APWU agree to four-year-plus contract

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The US Postal Service and the American Postal Workers Union tentatively agreed to a new four-and-a-half-year contact on March 14. The deal, which would run through May 20, 2015, includes a 3.5% wage increase over the life of the contract, with the first raise taking effect in November 2012.

TruGreen launches integrated campaign featuring direct mail, sweepstakes

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Lawn-care company TruGreen launched an integrated marketing campaign on February 28, using direct mail, a sweepstakes, a revamped website, pop-up stores in malls and TV ads. The company worked with AOR Publicis Dallas on the effort, with the goal of refreshing its reputation and improving the sale of service packages.

Make direct mail center of integrated marketing plan

Make direct mail center of integrated marketing plan

As we move at light speed into a world that continually serves up new media options, we often look over the documented tenets of good, solid direct mail use in conjunction with an integrated campaign. A quick 
reminder never hurts.

Petco launches integrated effort with new AOR Draftfcb Orange County

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Petco is rolling out a consumer awareness campaign with digital, newspaper insert, in-store and TV components. The effort is Draftfcb Orange County's first campaign as the pet supply retailer's brand and product advertising AOR.

Valassis' shared mail, FSI, neighborhood targeted businesses see Q4 growth

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Valassis reported fourth-quarter revenues from shared mail of $341.9 million, an increase of 2% compared with the prior year. Full-year 2010 revenues in the segment were $1.3 billion, a 2.2% increase year-over-year. The marketing services company's neighborhood targeted business saw Q4 2010 revenue of $149.9 million, an increase of 6.2% compared with the prior fourth quarter.

Johnny Rockets celebrates 25 years with integrated sweepstakes campaign

Johnny Rockets celebrates 25 years with integrated sweepstakes campaign

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Johnny Rockets harkened back to its roots to kick off its June 2011 25th anniversary, launching the restaurant's "Celebrating the Originals" campaign in December. Those who purchase a meal during the celebration receive a guaranteed-winner scratch-off ticket that could reveal any number of prizes.

LA Weight Loss launches DRTV, direct mail effort

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LA Weight Loss has launched a direct-to-consumer campaign featuring two-minute national cable DRTV spots, direct mail, search marketing and social media.

Toys 'R' Us launches Halloween effort with UNICEF

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Retailer Toys "R" Us is asking "kids to help kids" in a Halloween campaign created with UNICEF. The effort, created in-house, includes direct mail, a microsite, in-store promotions, online marketing and social media. It launched September 16.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...