Direct Mail & Postal

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

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The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

USPS Reports Increasing Loss for FY 2016

USPS Reports Increasing Loss for FY 2016

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Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits

Using Direct Mail to Win at Engagement Marketing

Using Direct Mail to Win at Engagement Marketing

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The channel delivers results, but many marketers are still not getting the message.

The DMA Announces Data Standards 2.0 Initiative

The DMA Announces Data Standards 2.0 Initiative

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The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.

The DMA's &Then Highlight Rapidly Changing Landscape

The DMA's &Then Highlight Rapidly Changing Landscape

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Conversations at and around the latest installment of the DMA &Then conference touched upon many topics, but none more that the impact of technology on consumers and the companies that serve them

Direct Mail Key to Trump Fundraising Efforts

Direct Mail Key to Trump Fundraising Efforts

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The Republican candidate has spent a considerable amount on direct mail marketing

Is it Time to Bury the Name 'Direct Marketing'?

Is it Time to Bury the Name 'Direct Marketing'?

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Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

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Those that have are more positive than negative about drone delivery

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

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Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

 At Long Last, Catalogers Anticipate Rate Relief from USPS

At Long Last, Catalogers Anticipate Rate Relief from USPS

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Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.

On J.W. Wescott, the Mail Boat

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The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

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How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

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The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Chaffetz Bill Builds Hope for Postal Reform by Year's End

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Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit

Postal Reform Takes a Forward Step

Postal Reform Takes a Forward Step

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US postal service reform makes a tentative advance in the House

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

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The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

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Trials going well, all systems go on national rollout

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

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His pioneering Australian UAV company Flirtey will ply a water route delivering medical supplies.

2017 Postal Promotions Get Out of the Gate Early

2017 Postal Promotions Get Out of the Gate Early

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USPS responds to mailers who complain of not having proper lead time to plan for annual promos.

How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service

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USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

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Shore up finances, forget rates, and get back to business as usual, plead mailers as Rep. Chaffetz readies a bill.

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

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Amazon already has an air freight fleet. Is the next step a truck fleet to make same-day deliveries for an expanded roster of third-party sellers?

On-Time Delivery of Mail Fell Precipitously in 2015

On-Time Delivery of Mail Fell Precipitously in 2015

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Presort classes dipped below 90% for the first time in five years; increased emphasis on package business plays a role.

'New Yorker' gets a lot of things wrong about the USPS

'New Yorker' gets a lot of things wrong about the USPS

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Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.

The Lawyer, the Post Office, and the Union Man

The Lawyer, the Post Office, and the Union Man

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A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.

Washington Post: "Cheap Postal Rates Have a Cost"

Washington Post: "Cheap Postal Rates Have a Cost"

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The paper knocks "relentless lobbyists" for lower rates and backs Postal Service management's appeal for greater pricing authority.

Carper Bemoans Exigency's End, Pleads for Postal Reform

Carper Bemoans Exigency's End, Pleads for Postal Reform

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The senator sounds the alarm for quick passage of his iPOST bill following Sunday's historic drop in postal rates.

Sunday's the Day the Exigent Rate Goes Away

Sunday's the Day the Exigent Rate Goes Away

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Strike up the Hallelujah Chorus, direct mailers, and prepare for a singular event: a postal rate reduction.

Amazon Same-Delivery Expands to 11 Metros, Now Covers 27

Amazon Same-Delivery Expands to 11 Metros, Now Covers 27

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Sacramento, Cincinnati, Nashville, and Tuscon get Prime FREE service, which now approaches nationwide coverage.

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