Direct Mail & Postal
The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform
Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits
The channel delivers results, but many marketers are still not getting the message.
The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.
Conversations at and around the latest installment of the DMA &Then conference touched upon many topics, but none more that the impact of technology on consumers and the companies that serve them
The Republican candidate has spent a considerable amount on direct mail marketing
Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation
Those that have are more positive than negative about drone delivery
Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense
Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.
The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."
How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing
The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit
US postal service reform makes a tentative advance in the House
The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.
Trials going well, all systems go on national rollout
His pioneering Australian UAV company Flirtey will ply a water route delivering medical supplies.
USPS responds to mailers who complain of not having proper lead time to plan for annual promos.
USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.
Shore up finances, forget rates, and get back to business as usual, plead mailers as Rep. Chaffetz readies a bill.
Amazon already has an air freight fleet. Is the next step a truck fleet to make same-day deliveries for an expanded roster of third-party sellers?
Presort classes dipped below 90% for the first time in five years; increased emphasis on package business plays a role.
Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.
A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.
What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.
The paper knocks "relentless lobbyists" for lower rates and backs Postal Service management's appeal for greater pricing authority.
The senator sounds the alarm for quick passage of his iPOST bill following Sunday's historic drop in postal rates.
Strike up the Hallelujah Chorus, direct mailers, and prepare for a singular event: a postal rate reduction.
Sacramento, Cincinnati, Nashville, and Tuscon get Prime FREE service, which now approaches nationwide coverage.
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