Direct Mail & Postal

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

By

The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

By

The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

USPS Reports Increasing Loss for FY 2016

USPS Reports Increasing Loss for FY 2016

By

Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits

USPS Reports Increasing Loss for FY 2016

USPS Reports Increasing Loss for FY 2016

By

Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits

Using Direct Mail to Win at Engagement Marketing

Using Direct Mail to Win at Engagement Marketing

By

The channel delivers results, but many marketers are still not getting the message.

Using Direct Mail to Win at Engagement Marketing

Using Direct Mail to Win at Engagement Marketing

By

The channel delivers results, but many marketers are still not getting the message.

The DMA Announces Data Standards 2.0 Initiative

The DMA Announces Data Standards 2.0 Initiative

By

The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.

The DMA's &Then Highlight Rapidly Changing Landscape

The DMA's &Then Highlight Rapidly Changing Landscape

By

Conversations at and around the latest installment of the DMA &Then conference touched upon many topics, but none more that the impact of technology on consumers and the companies that serve them

Direct Mail Key to Trump Fundraising Efforts

Direct Mail Key to Trump Fundraising Efforts

By

The Republican candidate has spent a considerable amount on direct mail marketing

Direct Mail Key to Trump Fundraising Efforts

Direct Mail Key to Trump Fundraising Efforts

By

The Republican candidate has spent a considerable amount on direct mail marketing

Is it Time to Bury the Name 'Direct Marketing'?

Is it Time to Bury the Name 'Direct Marketing'?

By

Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation

Is it Time to Bury the Name 'Direct Marketing'?

Is it Time to Bury the Name 'Direct Marketing'?

By

Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

By

Those that have are more positive than negative about drone delivery

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

By

Those that have are more positive than negative about drone delivery

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

By

Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

By

Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

 At Long Last, Catalogers Anticipate Rate Relief from USPS

At Long Last, Catalogers Anticipate Rate Relief from USPS

By

Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.

 At Long Last, Catalogers Anticipate Rate Relief from USPS

At Long Last, Catalogers Anticipate Rate Relief from USPS

By

Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.

On J.W. Wescott, the Mail Boat

By

The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."

On J.W. Wescott, the Mail Boat

By

The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

By

How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

By

The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Chaffetz Bill Builds Hope for Postal Reform by Year's End

By

Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Chaffetz Bill Builds Hope for Postal Reform by Year's End

By

Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit

Postal Reform Takes a Forward Step

Postal Reform Takes a Forward Step

By

US postal service reform makes a tentative advance in the House

Postal Reform Takes a Forward Step

Postal Reform Takes a Forward Step

By

US postal service reform makes a tentative advance in the House

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

By

The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

By

Trials going well, all systems go on national rollout

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

By

Trials going well, all systems go on national rollout

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

By

His pioneering Australian UAV company Flirtey will ply a water route delivering medical supplies.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here