Direct Mail & Postal
Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation
Those that have are more positive than negative about drone delivery
Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.
The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."
How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing
The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
US postal service reform makes a tentative advance in the House
The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.
Trials going well, all systems go on national rollout
USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.
Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.
A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.
Battle lines are being drawn in Montgomery to topple a Supreme Court precedent and tax online retailers. Are remote sellers ready for a fight?
Postal Service CMO Jim Cochrane is itching to deliver paper mail to email inboxes. "It's a game-changing moment," he says.
Harris Diamond may be biased about the merits of direct mail, but he insists that it's approaching a renaissance.
The Postmaster General tells industry leaders that the time has come for mail to go real time.
USPS's heads of sales and operations belt out a love song to seven-day delivery and customer satisfaction at the National Postal Forum.
President Obama visits the island nation next week. Will direct mailers soon follow?
Martech impresario Lewis Gersh strikes out on his own with what he envisions as a multibillion-dollar business.
Which one wins best customer touchpoint in a leading role? Read on to find out.
If approved by membership votes, the two will come together as Idealliance in July.
Retail mail declines will cease as the channel becomes more personalized; print and TV ads will continue to drop.
This is the third time as second in command at the postal regulator for Nanci Langley, who assisted in the passage of PAEA in 2006.
It made good on 97.8% of drops, while UPS slipped to 95.5% in a season that saw 1.2 billion deliveries.
Rate-mania continued to hold the attention of big mailers for yet another year.
The ACMA is bringing catalogers together in an effort to secure a group Negotiated Service Agreement from the Postal Service.
Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.
Rising costs and two rocky holiday seasons see relations souring between UPS and its biggest customers, a report says.
It's too late to hope for delivery by Thursday. Could a change in shipping zone rate structures solve the problem?
A Canadian import looks to bring digital mail notification to Americans who pick up their mail from cluster boxes.
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