Direct Mail & Postal
Eager to establish mail as an integrated marketing channel, the Postal Service will introduce digital mail to New York in October. VP of Innovation and New Products Gary Reblin shares the details.
Steve Wojtaszek, or Mr. Wojo as he's known to the thousands of postal employees whose actions he directs on a daily basis, is senior plant manager of the Morgan P&DC in Manhattan.
It comes up short on seven out of eight service goals. Labor costs and unrealized efficiencies from plant consolidations are blamed.
The proposed legislation seeks to preserve six-day delivery and put obstacles in the way of closing rural Post Offices.
Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.
A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.
Despite a decline in First Class Mail and an increase in data solutions, "undeliverable as addressed" mail is on the rise.
The Postal Regulatory Commission buys time by suspending a requirement that the Postal Service gives mailers 45 days' notice prior to lifting the surcharge.
The D.C. Circuit Court of Appeals agreed that the surcharge should be removed, but disagreed with when. Here's why.
In the wake of an appeals court ruling, the Postal Service asks PRC to suspend the planned removal of the surcharge and add a minimum $1.2 billion to the tab.
Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.
Is the USPS in need of its own geographically direct strategy?
Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.
Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.
Custom mail for consumers, direct mail triggered by clicks for digital advertisers, and partnerships providing rides home for wedding-goers are some tips offered by experts.
In her Postal Forum keynote, the Postmaster General unveils a plan to make it a more compelling player in a digital world.
Rep. Jason Chaffetz demands an accounting on attribution of costs in its shipping business, alleging the Postal Service might be in violation of PAEA.
It's barely summer and the shipping wars are on! The big discounter aims its opening salvo at shoppers on limited budgets.
NALC's Sauber tells Senate panel to put retiree healthcare fund in hands of private investors and remove financial pressures from USPS.
Thousands of APWU members will rally at postal facilities in 36 states on Thursday to ask consumers to join in their cause.
Standard Mail volumes showed a slight decline in the three-month period, but increased by 564 million pieces in the first half of USPS's fiscal year.
New Standard Mail prices, up an aggregate 1.937%, take effect May 31. Mail promotional programs for 2015 will proceed as scheduled.
New CMO Jim Cochrane was most recently USPS's tech chief. Why can't he recast the Post Office as the Uber of delivery?
The Chief Information Officer moves into the role vacated by Nagisa Manabe. Digital chief Randy Miskanic assumes CIO spot.
A new report from the Postal Inspector General's office says yes, and notes that the severity of its decline varies widely by region.
Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.
USPS expects three other discount plans to proceed as planned, too.
An orderly and seamless customer experience is just what the carpet cleaning company needed.
Market dominant rates, hopes USPS, will hew to the same date. But a court decision looms that could change everything.
The Postal Service's new boss holds a Town Hall discussion on prospecting rates, NSA's, and closer consultations on operational changes.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...