Direct Mail & Postal

USPS's Reblin Talks About Digital Mail's Arrival in NYC this Fall

USPS's Reblin Talks About Digital Mail's Arrival in NYC this Fall

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Eager to establish mail as an integrated marketing channel, the Postal Service will introduce digital mail to New York in October. VP of Innovation and New Products Gary Reblin shares the details.

Mailed in Manhattan

Mailed in Manhattan

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Steve Wojtaszek, or Mr. Wojo as he's known to the thousands of postal employees whose actions he directs on a daily basis, is senior plant manager of the Morgan P&DC in Manhattan.

Postal Service Gets Low Marks for 2014 Performance

Postal Service Gets Low Marks for 2014 Performance

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It comes up short on seven out of eight service goals. Labor costs and unrealized efficiencies from plant consolidations are blamed.

Heitkamp Intros Bill to Improve Rural Mail Delivery

Heitkamp Intros Bill to Improve Rural Mail Delivery

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The proposed legislation seeks to preserve six-day delivery and put obstacles in the way of closing rural Post Offices.

Postal Service to Debut Digital Mail in New York This Fall

Postal Service to Debut Digital Mail in New York This Fall

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Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

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A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.

'Return to Sender' Is Still High on Mailers' Playlists

'Return to Sender' Is Still High on Mailers' Playlists

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Despite a decline in First Class Mail and an increase in data solutions, "undeliverable as addressed" mail is on the rise.

PRC Leaves Exigency's Removal in Place For Now

PRC Leaves Exigency's Removal in Place For Now

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The Postal Regulatory Commission buys time by suspending a requirement that the Postal Service gives mailers 45 days' notice prior to lifting the surcharge.

Why Exigency Received a Stay of Execution

Why Exigency Received a Stay of Execution

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The D.C. Circuit Court of Appeals agreed that the surcharge should be removed, but disagreed with when. Here's why.

Exigency to Cost Mailers at Least $1.2 Billion More

Exigency to Cost Mailers at Least $1.2 Billion More

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In the wake of an appeals court ruling, the Postal Service asks PRC to suspend the planned removal of the surcharge and add a minimum $1.2 billion to the tab.

The Print Catalog Heard 'Round the (Social Media) World

The Print Catalog Heard 'Round the (Social Media) World

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Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

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Is the USPS in need of its own geographically direct strategy?

People Would Rather Wait Than Pay for Packages

People Would Rather Wait Than Pay for Packages

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Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.

New CMO Says Postal Service Has Data Act Together

New CMO Says Postal Service Has Data Act Together

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Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.

Readers Sound Off on the Digital Postal Service

Readers Sound Off on the Digital Postal Service

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Custom mail for consumers, direct mail triggered by clicks for digital advertisers, and partnerships providing rides home for wedding-goers are some tips offered by experts.

Brennan Declares the Dawning of a 'Mail Revolution'

Brennan Declares the Dawning of a 'Mail Revolution'

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In her Postal Forum keynote, the Postmaster General unveils a plan to make it a more compelling player in a digital world.

Oversight Committee Wants USPS Explanation on Competitive Products

Oversight Committee Wants USPS Explanation on Competitive Products

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Rep. Jason Chaffetz demands an accounting on attribution of costs in its shipping business, alleging the Postal Service might be in violation of PAEA.

Walmart Tests $50 Unlimited Shipping Service

Walmart Tests $50 Unlimited Shipping Service

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It's barely summer and the shipping wars are on! The big discounter aims its opening salvo at shoppers on limited budgets.

Union Chief: Invest Smarter and Keep Postal Rates Lower

Union Chief: Invest Smarter and Keep Postal Rates Lower

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NALC's Sauber tells Senate panel to put retiree healthcare fund in hands of private investors and remove financial pressures from USPS.

Postal Workers to March for Expanded Hours, Services

Postal Workers to March for Expanded Hours, Services

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Thousands of APWU members will rally at postal facilities in 36 states on Thursday to ask consumers to join in their cause.

Postal Service Posts $1.5 Billion Loss in Q2

Postal Service Posts $1.5 Billion Loss in Q2

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Standard Mail volumes showed a slight decline in the three-month period, but increased by 564 million pieces in the first half of USPS's fiscal year.

Postal Rate Increases Approved by PRC

Postal Rate Increases Approved by PRC

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New Standard Mail prices, up an aggregate 1.937%, take effect May 31. Mail promotional programs for 2015 will proceed as scheduled.

What if the Postal Service Reemerged as a Digital Startup?

What if the Postal Service Reemerged as a Digital Startup?

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New CMO Jim Cochrane was most recently USPS's tech chief. Why can't he recast the Post Office as the Uber of delivery?

Cochrane Named Acting CMO of Postal Service

Cochrane Named Acting CMO of Postal Service

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The Chief Information Officer moves into the role vacated by Nagisa Manabe. Digital chief Randy Miskanic assumes CIO spot.

Has First Class Mail's Plummet Stabilized?

Has First Class Mail's Plummet Stabilized?

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A new report from the Postal Inspector General's office says yes, and notes that the severity of its decline varies widely by region.

PRC Chief Tells What Will Keep the Postal Service Going

PRC Chief Tells What Will Keep the Postal Service Going

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Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.

Earned Value Mail Promo to Launch on Schedule

Earned Value Mail Promo to Launch on Schedule

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USPS expects three other discount plans to proceed as planned, too.

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

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An orderly and seamless customer experience is just what the carpet cleaning company needed.

New Competitive Postal Rates to Take Effect May 31

New Competitive Postal Rates to Take Effect May 31

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Market dominant rates, hopes USPS, will hew to the same date. But a court decision looms that could change everything.

PMG Brennan Dialogs With Catalogers

PMG Brennan Dialogs With Catalogers

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The Postal Service's new boss holds a Town Hall discussion on prospecting rates, NSA's, and closer consultations on operational changes.

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