Direct Mail & Postal

Better Together: Print and Digital

Better Together: Print and Digital

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Valassis combines instant digital hits with the constancy of print to create multi-channel campaigns which resonate

5 Takeaways from Mary Meeker's Iconic Internet Report

5 Takeaways from Mary Meeker's Iconic Internet Report

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Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends

Maximizing Direct Mail Success Through Design

Maximizing Direct Mail Success Through Design

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The US Postal Service's Cliff Rucker walks us through some tips for direct mail success

How USPS is Using Video to Create Modern Mailing Experiences

How USPS is Using Video to Create Modern Mailing Experiences

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USPS is leveraging Pitney Bowes' EngageOne video platform for its Informed Delivery campaigns

What's the Deal with Digital Direct Mail?

What's the Deal with Digital Direct Mail?

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Digital direct may not be a replacement for offset mail, but it's very strong indeed.

3 Reasons Paper Lives On

3 Reasons Paper Lives On

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Wasn't paper-based marketing was supposed to be obsolete by now?

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

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The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

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The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

USPS Reports Increasing Loss for FY 2016

USPS Reports Increasing Loss for FY 2016

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Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits

USPS Reports Increasing Loss for FY 2016

USPS Reports Increasing Loss for FY 2016

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Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits

Using Direct Mail to Win at Engagement Marketing

Using Direct Mail to Win at Engagement Marketing

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The channel delivers results, but many marketers are still not getting the message.

Using Direct Mail to Win at Engagement Marketing

Using Direct Mail to Win at Engagement Marketing

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The channel delivers results, but many marketers are still not getting the message.

The DMA Announces Data Standards 2.0 Initiative

The DMA Announces Data Standards 2.0 Initiative

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The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.

The DMA's &Then Highlight Rapidly Changing Landscape

The DMA's &Then Highlight Rapidly Changing Landscape

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Conversations at and around the latest installment of the DMA &Then conference touched upon many topics, but none more that the impact of technology on consumers and the companies that serve them

Direct Mail Key to Trump Fundraising Efforts

Direct Mail Key to Trump Fundraising Efforts

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The Republican candidate has spent a considerable amount on direct mail marketing

Direct Mail Key to Trump Fundraising Efforts

Direct Mail Key to Trump Fundraising Efforts

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The Republican candidate has spent a considerable amount on direct mail marketing

Is it Time to Bury the Name 'Direct Marketing'?

Is it Time to Bury the Name 'Direct Marketing'?

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Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation

Is it Time to Bury the Name 'Direct Marketing'?

Is it Time to Bury the Name 'Direct Marketing'?

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Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

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Those that have are more positive than negative about drone delivery

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

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Those that have are more positive than negative about drone delivery

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

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Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

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Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

 At Long Last, Catalogers Anticipate Rate Relief from USPS

At Long Last, Catalogers Anticipate Rate Relief from USPS

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Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.

 At Long Last, Catalogers Anticipate Rate Relief from USPS

At Long Last, Catalogers Anticipate Rate Relief from USPS

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Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.

On J.W. Wescott, the Mail Boat

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The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."

On J.W. Wescott, the Mail Boat

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The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which it called "the only floating ZIP code in the United States."

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

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How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

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The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Chaffetz Bill Builds Hope for Postal Reform by Year's End

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Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Chaffetz Bill Builds Hope for Postal Reform by Year's End

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Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit

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