Uniform Marketing

According to the Memphis Commercial-Appeal, the Memphis University men's basketball team was planning on wearing special, Fed-Ex inspired uniforms for one game only, on "Fed Ex appreciation night" this Wednesday. According to the paper, the team was planning on wearing purple and orange unifforms, Fed Ex colors, rather than their usual blue and white.

The stunt was cancelled after outraged fans and alumni bombarded the school with complaints.

Now, we all know that Fed Ex is a huge economic engine in the city of Memphis, and probably is a benefactor for the school. But considering college athletes are supposed to be unpaid amateurs, this marketing gimmick might have given off a sense of impropriety. It's probably best for both parties that it didn't go through.

However, Fed Ex could consider doing something similar for the pro team in town, the NBA's Memphis Grizzlies, and best of all I hear that good seats are always available to their home games.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...