Twitter use to see no slowdown in 2010, says forecast

Digital analysis firm eMarketer predicted this week that 18 million adult US consumers will access Twitter at least monthly in 2009. That number will jump to 26 million – 15.5% of all US adult Web users – next year, according to the firm.

It's possible those membership numbers could go even higher, as eMarketer made conservative estimates because of Twitter's early dropout rate. “There are indications that large numbers of users are abandoning Twitter after a short period of experimentation, and another sizable contingent seems to use the service only sporadically,” Paul Verna, eMarketer senior analyst, said in a statement.

Twitter is, of course, trying to find a way to turn those exploding user numbers into a business plan. The microblogging service changed its terms of service last week to allow advertising on the platform.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Direct Line Blog

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...