Time to follow in Meredith, Hearst's footsteps?
Ann Moore, Time Inc.'s CEO since 2002, has stepped down from her role and will be replaced by Meredith's Jack Griffin. Though Meredith trails Time in total circulation, Meredith was the first of the major publishing houses to recognize the blurring line between publishing and marketing, having acquired and integrated a number of marketing agencies into its offerings, and naming former Publicis Modem & Dialog head Martin Reidy president and CEO of its Integrated Marketing division.
Matthew Petersen, now SVP at Hearst Magazines, lead Hearst's iCrossing acquisition earlier in the summer after joining from Meredith as well. Will Griffin take a page out of Meredith and Hearst's book - as well as the Custom Content Council and Rodale's newly rebranded Custom Custom Content & Marketing division - and transition Time Inc.'s offerings to be more marketing-centric? Time will tell.*
*Sorry, couldn't resist.