This National Geographic is for you

National Geographic is jumping on the user-created/special-order magazine train with a special edition title called National Geographic Your Shot.

The one-off magazine features 101 user-submitted photographs, culled from entries that the magazine has solicited since 2006. Consumers can start ordering the special title online from Monday, June 15, and, for an extra $9 can choose their own cover photo. Your Shot hits newsstands June 30- obviously without the customization option.

The move reflects an ongoing "customer is king" trend in print media: Time Inc. launched Mine - a custom magazine that featured user-selected content from many of its holdings - earlier this year, and This Old House magazine recently ran its second annual user-created issue.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...