The power of cute

Share this content:
A recent New York Times article championed the growing number of adorable animal picture Web sites as a burgeoning empire that's driving eyes and product sales off- and online.

The idea that the cute and cuddly sells is nothing new to direct marketers - in fact DMNews contributor Evan Bloom summed it up nicely in a June Direct Choice. He critiques a puppy adorned post card from the Society for Marketing Professional Services.

Choosing the right image often makes or breaks a campaign in the eyes of the consumer - the difference between identifying oneself within the target audience and being drawn in or losing interest can be an immediate first impression.

If you'd like your own chance to share a first impression of a recent campaign or marketing promotion, submit a Direct Choice idea to Bryan Yurcan. Kitten pictures are appreciated, but not required.
Loading links....
close

Next Article in Direct Line Blog

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings