DMN Direct Line Blog
Direct Line is where DMN editors post their quick takes on today's marketing news, trends and analysis.
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
Four ways to unlock the power of selfies.
Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.
Active US citizens in support of medical and/or recreational marijuana legislation and use in the U.S.
Horse Lovers & Equestrians is filled with folks who love and can't get enough of their horses who range in age from 18 to 80 and can be selected by mmyy.
DMN's must reads on this critical topic
USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.
The American Racing and NASCAR Enthusiasts file is comprised of individuals who are passionate and dedicated enthusiasts of their favorite pastime: Racing!
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.