Direct Line Blog
Blogs (from Brands) That Rock

Blogs (from Brands) That Rock

Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck Fleet

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.

Marketers Speak out on Data, Email, and the Customer Experience

Marketers Speak out on Data, Email, and the Customer Experience

What are marketers talking about? In large part, how data changes everything.

Goodbye Junk Mail, Hello Junk Apps

Goodbye Junk Mail, Hello Junk Apps

Are apps that hail cabs and grow food that's incapable of being ingested really changing the world? Or are they simply making the world weirder and more disconnected?

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TD Canada Trust and Samsung Remember to Give Thanks

TD Canada Trust and Samsung Remember to Give Thanks

Today's marketers need to mind their manners and appreciate customers.

It's Not Just Omnichannel, It's Omnibrand.

It's Not Just Omnichannel, It's Omnibrand.

It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.

You're Invited...to Unleash the Power of Marketing Technology

You're Invited...to Unleash the Power of Marketing Technology

Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.

Four Loyalty Lessons Marketers Can Learn From Brett Favre

Four Loyalty Lessons Marketers Can Learn From Brett Favre

The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.

Making the Case for Aggregate Data Over Individual Data

Making the Case for Aggregate Data Over Individual Data

Like the view of the proverbial forest, sometimes a broader view may be better.

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than Surveys

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little Repackaging

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per package.

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.