How CMOs Can Inspire Marketers in 2015

How CMOs Can Inspire Marketers in 2015

Here are some words of wisdom that marketers can use to motivate their staffs in the New Year.

A Doc With a True Vision for Local Marketing

A Doc With a True Vision for Local Marketing

Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.

Marketing, It's Complicated

Marketing, It's Complicated

Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.

5 Ways to Spend Your 2015 Marketing Budgets

5 Ways to Spend Your 2015 Marketing Budgets

Here's some concrete advice on how to make the most of your funds in the New Year.

What One Change Should Marketers Make in 2015?

What One Change Should Marketers Make in 2015?

Marketing experts share their advice on what marketers can do differently to improve their performance next year.

Will DMA's Big Day in Court Produce a Welcome Precedent for Remote Sellers?

Will DMA's Big Day in Court Produce a Welcome Precedent for Remote Sellers?

A favorable review of DMA v. Brohl from the Supremes could serve to relieve some interstate tax headaches for Internet retailers and catalogers.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

Can you guess which movie would be email?

Most Salient Social Media Marketing Moments of 2014

Most Salient Social Media Marketing Moments of 2014

I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

ICYMI, here are some of my favorite marketing teachings from 2014.

Customers Like Me

Customers Like Me

Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.

In Social, Take a Walk on the Dark Side

In Social, Take a Walk on the Dark Side

Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.

Three Marketing Tactics I'm Thankful For This Year

Three Marketing Tactics I'm Thankful For This Year

Thank goodness for email (did I really just say that?).

The P's and Q's of Social Branding

The P's and Q's of Social Branding

To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.

What Customers Love (and Hate) About Marketing Emails

What Customers Love (and Hate) About Marketing Emails

A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...