7 Ways to Build Brand Value

7 Ways to Build Brand Value

Be different, be nimble, and be articulate with your brand proposition.

An Historic Week for E-Commerce?

An Historic Week for E-Commerce?

Prime Day and Jet.com, both born in the past seven days, could endure as fixtures in online retail.

Showing Thanks Gives Brands a Certain Je Ne Sais Quoi

Showing Thanks Gives Brands a Certain Je Ne Sais Quoi

Your customers are tough cookies. Let them know that your brand is the one they should buy from by showing appreciation for their business and interactions.

The Quirks of Successful Young Marketers

The Quirks of Successful Young Marketers

With the announcement of our 2015 40 Under 40 nominees, we're looking back at what made past winners exemplary, and so very interesting.

It's Not Digital Marketing; It's Just Marketing

It's Not Digital Marketing; It's Just Marketing

A DMN reader explains how we should look at modern marketing.

Is Marketing Discriminatory?

Is Marketing Discriminatory?

In the literal sense of the infinitive "to discriminate"—noting differences between people—of course it is. But does it fall within the legal sense of the word, as well?

Four Campaigns Unworthy of the Final Rose

Four Campaigns Unworthy of the Final Rose

It's time to send these marketing practices back home in the limo.

Newsflash: Pinterest Is Not a Social Network

Newsflash: Pinterest Is Not a Social Network

Is social discourse discouraged on the digital bulletin board? Are Pins more important than Pinners?

5 Marketing Lessons We Can All Learn From Pixar

5 Marketing Lessons We Can All Learn From Pixar

The computer animated film studio teaches brands how to take their marketing to infinity—and beyond.

Amazon Unveils Prime Day to Compete With Black Friday

Amazon Unveils Prime Day to Compete With Black Friday

Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.

At What Point Does Personalization Stop Paying?

At What Point Does Personalization Stop Paying?

Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

The CPG company revamped its rewards program by using new technology to simplify the member experience.

More Socially Conscious Brands Please

More Socially Conscious Brands Please

If you're going to be a social brand, why not also be socially aware?

To Scrape or Not to Scrape?

To Scrape or Not to Scrape?

Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.

The Evolution of the Social System

The Evolution of the Social System

How brands are mastering the concept of "brand gravity" and how you can, too.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...