Direct Line Blog
This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

The poultry processor launches a 360-degree campaign to generate awareness for a new product.

This Company Doesn't Collect Data. Here's Why.

This Company Doesn't Collect Data. Here's Why.

Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.

When CRM Morphed Into CMR

When CRM Morphed Into CMR

A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.

Get Integrated Analytics—or Get Lost (as in Lost Customers)

Get Integrated Analytics—or Get Lost (as in Lost Customers)

Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.

2014: The Year of Transition for Marketers

2014: The Year of Transition for Marketers

Why this is the year—and era—of change in the field of marketing.

Vids Are Meant To Be Seen and not Viewed

Vids Are Meant To Be Seen and not Viewed

Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

Who can take data and turn it into insight? The candy man can.

What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

This Really Is the Year of Mobile. Seriously.

This Really Is the Year of Mobile. Seriously.

Forrester's chief of idea development tells why mobile's moment has officially come.

Nike, Coca-Cola, and Emirates Clench Top Three World Cup Social Spots

Nike, Coca-Cola, and Emirates Clench Top Three World Cup Social Spots

These brands show what it takes to win.

The First Truly Social Cup

The First Truly Social Cup

Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.