DMN Direct Line Blog

Direct Line is where DMN editors post their quick takes on today's marketing news, trends and analysis. 

How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service

USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.

The Promise of VR for Affected Communities

The Promise of VR for Affected Communities

Some corporate and nonprofit campaigns are showing what is possible through VR

The Fresh Prince of Marketing

The Fresh Prince of Marketing

Eight ways actor and musician Will Smith markets himself and connects with audiences of all ages.

'New Yorker' gets a lot of things wrong about the USPS

'New Yorker' gets a lot of things wrong about the USPS

Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.

The Most Viral Social Media Moments of February 2016

The Most Viral Social Media Moments of February 2016

A snapshot of the most effusive flashes of virality from last month that marketers should take note of.

What it Means to Be a Marketer in the Insight Economy

What it Means to Be a Marketer in the Insight Economy

There are innumerable formulas for success in today's business world, but data mastery is the common denominator.

Why Millennials Block Ads

Why Millennials Block Ads

It's more about their disdain for bad browser experiences than a dislike of digital advertising.

Why (and How) Marketers Should Engage Geeks and Nerds

Why (and How) Marketers Should Engage Geeks and Nerds

Cultural domination seems to be the revenge that nerds promised in 1984. It's time for marketers to embrace the power of this amorphous group.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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