Real Value of Postal Monopoly: $18 Billion a Year

Real Value of Postal Monopoly: $18 Billion a Year

Economist Robert Shapiro uses unplumbed factors to arrive at the valuation, which is four times greater than the government's.

Marketing That Makes Consumers Smile

Marketing That Makes Consumers Smile

Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.

Customer Engagement in the (Very Near) Digital Future

Customer Engagement in the (Very Near) Digital Future

In the digital future customers will demanding more. Here are 10 areas marketers need to consider to be prepared.

Behavioral Data Gives Diesel a Fashionable Edge

Behavioral Data Gives Diesel a Fashionable Edge

The clothing and accessories brand uses customer behavior data to connect its marketing across channels.

Traveling the Winding Path of the Customer Journey

Traveling the Winding Path of the Customer Journey

Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.

The Issue of the Open Internet Is, Well, Open

The Issue of the Open Internet Is, Well, Open

Words exchanged in a Congressional committee and an Inspector General's investigation infer a delay in the rollout of Net Neutrality.

6 Things Marketers Can Learn from Cheese

6 Things Marketers Can Learn from Cheese

Be the blue cheese within your industry.

6 Keys to Innovation and Opportunity

6 Keys to Innovation and Opportunity

Marketers need to think differently--not jump on the industry bandwagon--to succeed in today's highly disrupted business world.

It's Time to Shake Up Email Marketing

It's Time to Shake Up Email Marketing

Email may be mature, but it's time for it to be more cougar than matron.

The Beauty of the Amazon Buy Box

The Beauty of the Amazon Buy Box

Hate Amazon because it rules in price? Actually, it's worse than that. It's the king of customer experience, too.

Happiness Bubbles Out of Coca-Cola's Customer Experiences

Happiness Bubbles Out of Coca-Cola's Customer Experiences

Customers thirst for standout customer experiences from brands. Coca-Cola's Lorie Buckingham explains how the beverage brand consistently and continuously delivers them.

7 Infographics to Help Modernize Your Marketing Strategy

7 Infographics to Help Modernize Your Marketing Strategy

Our in-house infographics helped me better understand the turning tide in marketing. Maybe they'll help you too.

Weaving the Customer's Story Into Your Brand Narrative

Weaving the Customer's Story Into Your Brand Narrative

Create campaigns that encourage shoppers to celebrate a brand's success by honoring the personal stories of customers.

Marketing Has a Branding Problem

Marketing Has a Branding Problem

As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.

How I Was Seduced by the Bachelor

How I Was Seduced by the Bachelor

I was happy. I was making my own way, outside of the reality TV and social media spheres. Then along came Chris Soules.

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