Marketing and Sales Still Lack Alignment

Marketing and Sales Still Lack Alignment

Relations aren't exactly improving between the two groups. It's past time to change that.

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

60% of U.S. adults surveyed say their mobile banner ad clicks are accidental

Wearable Tech = Vital Data

Wearable Tech = Vital Data

OK, apparently my Fitbit isn't just a cool tech toy; it's a marketer's dream.

Ad Blockers and the End of the Interactive Age of Innocence

Ad Blockers and the End of the Interactive Age of Innocence

IAB's Rothenberg brands blocker companies as satanic, but they're just marching to the orders of the masses.

Marketers' Responsibility in Data Security and Protection

Marketers' Responsibility in Data Security and Protection

Privacy is everyone's business, but marketers have to take special care in these times of abundant data.

The Mobile Matchup: Apps Versus Web

The Mobile Matchup: Apps Versus Web

A recent study analyzes which mobile interaction touchpoint consumers prefer and why.

Exigency and the Political Lose-Lose Situation

Exigency and the Political Lose-Lose Situation

Postal reformer Tom Carper takes a valiant stab at passing his iPOST bill by April. But once again, the senator's bold move will likely be deflected.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

Finding products and services is easier than it's ever been, but at what cost?

What Marketers Can Learn From Four Packers Players

What Marketers Can Learn From Four Packers Players

Green Bay's season may be over, but the lessons marketers can take away from the team's stars carry on.

The Brian Solis Experience

The Brian Solis Experience

He may not be the Jimi Hendrix of customer experience, but his new book asks, "Are you experienced?" and your answer is likely to be, "No."

What 2016 Holds For Content Marketing

What 2016 Holds For Content Marketing

Scale, tone, and visuals will be the rage in the digital content space in 2016.

7 Secrets for High-Performing Content

7 Secrets for High-Performing Content

A list of my top 10 articles from 2015 with advice on how content marketers can replicate their success.

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

Who will fill the terse-verse void on social media when Twitter goes long-form?

CES Forecasts an Internet of Things Boom in 2016

CES Forecasts an Internet of Things Boom in 2016

The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.

Resources to Help You Achieve Your Marketing Resolutions

Resources to Help You Achieve Your Marketing Resolutions

Whether you're hoping to maintain a healthier organization or advance in your career, the Direct Marketing News staff has you covered.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...