Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.
If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per package.
Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.
Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.
From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
Marketers who want to stay relevant need to go back to these four basics.
The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.
Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.
A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.
The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.
Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.
Why this is the year—and era—of change in the field of marketing.
Not even advanced digital technology is capable of settling the age-old debate over what constitutes an ad impression.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.