Prudential Financial marketers climb down from the rock to make people understand why they don't plan for retirement instead of why they should.
But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right?
"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.
A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing.
Think direct mail is old school? Think again.
Brandon Steiner, the sultan of sports memorabilia, discusses baseball, blogging, Baby Boomers, and Mo Rivera's cardboard glove.
They say the way to a man's heart is through his stomach. But what about his nose
It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.
Consumers—they want what they want and they want it now. So do colicky babies.
Three takeaways from the U.S. Golf Association's expanding digital presence
Success in marketing today requires rethinking MRM, campaign management, and ROI.
Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots.
Four tips on how marketers can connect with the Gen-C consumer
The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.