DMN Direct Line Blog

Direct Line is where DMN editors post their quick takes on today's marketing news, trends and analysis. 

List: Active Pro-Marijuana Political Supporters - National Data Solutions

Active US citizens in support of medical and/or recreational marijuana legislation and use in the U.S.

List: Horse Lovers & Equestrians - JF Direct Marketing, Inc.

Horse Lovers & Equestrians is filled with folks who love and can't get enough of their horses who range in age from 18 to 80 and can be selected by mmyy.

The DMN Compendium on Customer Loyalty

The DMN Compendium on Customer Loyalty

DMN's must reads on this critical topic

How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service

USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.

List: American Racing and NASCAR Enthusiasts -

The American Racing and NASCAR Enthusiasts file is comprised of individuals who are passionate and dedicated enthusiasts of their favorite pastime: Racing!

List: Complete Healthy Living Choices - Complete Mailing Lists

This list consists of individuals who have made healthy living a conscious choice.

Understanding Account Based Marketing

Understanding Account Based Marketing

ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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