DMN Direct Line Blog
Direct Line is where DMN editors post their quick takes on today's marketing news, trends and analysis.
Trials going well, all systems go on national rollout
Interest-based targeting enters a predictable, new world
USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.
How many mistakes would it take?
Some corporate and nonprofit campaigns are showing what is possible through VR
Eight ways actor and musician Will Smith markets himself and connects with audiences of all ages.
Just about everything the consumer press knows about the Postal Service is wrong. We set them straight.
A snapshot of the most effusive flashes of virality from last month that marketers should take note of.
There are innumerable formulas for success in today's business world, but data mastery is the common denominator.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.