Think direct mail is old school? Think again.
Brandon Steiner, the sultan of sports memorabilia, discusses baseball, blogging, Baby Boomers, and Mo Rivera's cardboard glove.
They say the way to a man's heart is through his stomach. But what about his nose
It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.
Consumers—they want what they want and they want it now. So do colicky babies.
Three takeaways from the U.S. Golf Association's expanding digital presence
Success in marketing today requires rethinking MRM, campaign management, and ROI.
Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots.
Four tips on how marketers can connect with the Gen-C consumer
The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."
The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies.
Retailers who whine about showrooming, cheer up. A new Nielsen study says 74% of product and service searchers on mobile devices make their purchases in-store.
Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.
The hotel chain turns to Pinterest and Facebook to boost top-line growth
People love taking and sharing photos. Enter photo-marketing social media company Pongr.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.