DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
An open letter to the C-suite on the importance of remembering what it's like to be your customer.
Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.
Oh, no! Republicans and Democrats can't even agree on the best way to market themselves to voters. Will compromise never return to Capitol Hill?
The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.
Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?
What marketers need to know today about the potential customers of tomorrow.
Instead of thinking about channels first, marketers need think about customers and outcomes.
Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.
It may not be the sexiest channel, but it is the most reliable.
Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.
As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.
Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.
It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.