"San Andreas" Fails to Capture the True Horror of a Crumbling California

"San Andreas" Fails to Capture the True Horror of a Crumbling California

No San Francisco would suck, but the world could live without it. No iPhones or Google? Doubtful.

A Tale of Two Customer Experiences

A Tale of Two Customer Experiences

No use crying over spilled wine—at least not after the customer experience I had.

Wanted: More Left-Leaning CMOs

Wanted: More Left-Leaning CMOs

No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

Creativity, data, measurement, and mobile are the social network's main pillars.

Readers Sound Off on the Digital Postal Service

Readers Sound Off on the Digital Postal Service

Custom mail for consumers, direct mail triggered by clicks for digital advertisers, and partnerships providing rides home for wedding-goers are some tips offered by experts.

A Bit of Insight Into Customer Analytics

A Bit of Insight Into Customer Analytics

Turns out that a few small details can make a big impact on your customers—and their decisions.

Organizational Alignment Succeeds or Fails Through Incentives

Organizational Alignment Succeeds or Fails Through Incentives

"Incentive compensation is the third rail in marketing, product [management], and sales alignment."

The Plight of the Man in the Plaid Jacket

The Plight of the Man in the Plaid Jacket

The used car salesman may be endangered by Edmunds' introduction of a new digital innovation in buying and selling automobiles.

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.

WPP's Sir Martin Sorrell Is Worried About Marketing

WPP's Sir Martin Sorrell Is Worried About Marketing

Marketers need to deliver measurable results that show the value of marketing.

Don't Let Digital Give You a False Sense of Precision

Don't Let Digital Give You a False Sense of Precision

Consumers make irrational purchase decisions; help them choose you.

What if the Postal Service Reemerged as a Digital Startup?

What if the Postal Service Reemerged as a Digital Startup?

New CMO Jim Cochrane was most recently USPS's tech chief. Why can't he recast the Post Office as the Uber of delivery?

5 Commercials That Remind Us Why Moms Are the Best

5 Commercials That Remind Us Why Moms Are the Best

Minute Maid, Pandora, Pampers, P&G, and Cardstore prove that storytelling is the mother of all marketing.

National Small Business Week Makes a Splash on Social

National Small Business Week Makes a Splash on Social

Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.

Finally, Put Social Media Metrics to Use

Finally, Put Social Media Metrics to Use

One chief marketer breaks down the unique benefits found in only social media metrics.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...