3 Loyalty Lessons Marketers Can Learn From Musicians

3 Loyalty Lessons Marketers Can Learn From Musicians

Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

It's All About the Innovation

It's All About the Innovation

When marketing and tech join forces, brands become unstoppable.

"Gone With the Mail?" Postal Museum Readies Mail Industry Saga

"Gone With the Mail?" Postal Museum Readies Mail Industry Saga

"It's a story almost too big to tell," says Allen Kane, director of the National Postal Museum.

The Secret to Loyalty, According to a Packers Fan

The Secret to Loyalty, According to a Packers Fan

To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."

It's Time for a Marketing Revolution

It's Time for a Marketing Revolution

Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.

The Lesser of Marketing's Four P's Rears its Head

The Lesser of Marketing's Four P's Rears its Head

The scariest phrase circulating among attendees at this weeks National Retail Federation show: price transparency.

6 Marketing Lessons From the Packers-Cowboys Game

6 Marketing Lessons From the Packers-Cowboys Game

Because who doesn't want to relive Sunday's madness all over again?

Marketing Needs More Polymaths

Marketing Needs More Polymaths

Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.

6 Buzz Phrases Marketers Should Take Seriously in 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015

Here's an interesting lexicon of some of the top terms already making noise this year.

100 (or so) Ways to Market Better Over the Next 365 Days

100 (or so) Ways to Market Better Over the Next 365 Days

A compendium of advice for achieving marketing excellence in 2015.

Old Postal Soldiers Never Die

Old Postal Soldiers Never Die

The Postal Service may be under attack from all sides, but, vowed the Postmaster General in his farewell speech, it will keep marching on.

An Open Letter to Target

An Open Letter to Target

A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.

What Marketers Should Care About at CES 2015

What Marketers Should Care About at CES 2015

This year's Consumer Electronics Show isn't just for techies; it's an event that's informing savvy marketers and placing them ahead of the tech curve.

Customer Engagement and Customer Insight Are Inextricably Linked

Customer Engagement and Customer Insight Are Inextricably Linked

Do you know your customers well enough to make an engaging connection?

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...