The Answer to Sony Style Hacks is Simple: the U.S. Mail

The Answer to Sony Style Hacks is Simple: the U.S. Mail

What if Amy Pascal and Scott Rudin had been pen pals instead? They'd keep their jobs and we'd be free to watch a dictator assassinated on the big screen.

Scrolling Through a Year of Mobile

Scrolling Through a Year of Mobile

The mobile market expands every year, and 2014 was no exception. Here are some of the year's biggest mobile marketing moments.

How CMOs Can Inspire Marketers in 2015

How CMOs Can Inspire Marketers in 2015

Here are some words of wisdom that marketers can use to motivate their staffs in the New Year.

A Doc With a True Vision for Local Marketing

A Doc With a True Vision for Local Marketing

Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.

Marketing, It's Complicated

Marketing, It's Complicated

Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.

5 Ways to Spend Your 2015 Marketing Budgets

5 Ways to Spend Your 2015 Marketing Budgets

Here's some concrete advice on how to make the most of your funds in the New Year.

What One Change Should Marketers Make in 2015?

What One Change Should Marketers Make in 2015?

Marketing experts share their advice on what marketers can do differently to improve their performance next year.

Will DMA's Big Day in Court Produce a Welcome Precedent for Remote Sellers?

Will DMA's Big Day in Court Produce a Welcome Precedent for Remote Sellers?

A favorable review of DMA v. Brohl from the Supremes could serve to relieve some interstate tax headaches for Internet retailers and catalogers.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

Can you guess which movie would be email?

Most Salient Social Media Marketing Moments of 2014

Most Salient Social Media Marketing Moments of 2014

I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

ICYMI, here are some of my favorite marketing teachings from 2014.

Customers Like Me

Customers Like Me

Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.

In Social, Take a Walk on the Dark Side

In Social, Take a Walk on the Dark Side

Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.

Three Marketing Tactics I'm Thankful For This Year

Three Marketing Tactics I'm Thankful For This Year

Thank goodness for email (did I really just say that?).

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...