3 Things Marketers Can Learn From Marvel

3 Things Marketers Can Learn From Marvel

The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.

The Rise of Emojis in Marketing

The Rise of Emojis in Marketing

There's a new standard of communication—the emoji.

Political Marketing Is in Good Hands With Hillary

Political Marketing Is in Good Hands With Hillary

Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!

Finding the Right Emotional Language Can Be Taxing

Finding the Right Emotional Language Can Be Taxing

On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.

4 Trends Marketers Should Monitor for Potential Disruption

4 Trends Marketers Should Monitor for Potential Disruption

The seeds of change have been sown. Here's the potential fruit.

It's Not Marketing, It's a Movement

It's Not Marketing, It's a Movement

Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.

How to Get Your Way in Washington

How to Get Your Way in Washington

DC lobbyist Alex Vogel has sat behind the seat of power in the Senate. Here's his advice on how businesspeople can get the attention of the decision-maker at the desk.

Oberto Aims to Drive Brand Awareness With March Madness Campaign

Oberto Aims to Drive Brand Awareness With March Madness Campaign

The jerky company double teams the competition using TV and digital.

Don't Know Your Customers Too Well

Don't Know Your Customers Too Well

Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.

The Subtle Differences Between Gen Y and Gen Z

The Subtle Differences Between Gen Y and Gen Z

From marketing preferences to career aspirations, here's what separates the new from the newer.

Marketing Isn't About Hype—It's About Help

Marketing Isn't About Hype—It's About Help

Increased competition poses new challenges for today's marketers. Turns out that a helpful attitude may be the way to break through the noise.

Are You Just a Habit Your Customers Can Break?

Are You Just a Habit Your Customers Can Break?

Customers who are truly loyal—emotionally connected to a brand—are hard to come by. Most are just behaviorally loyal. But beware: Some habits are easy to change.

Email and Phone Uber Alles

Email and Phone Uber Alles

Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.

Century 21 Makes BFFs Through Competitive Content

Century 21 Makes BFFs Through Competitive Content

The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.

Jay Z Makes Waves in Music Marketing With Tidal

Jay Z Makes Waves in Music Marketing With Tidal

The re-launch of the music streaming service has everyone talking—and marketers buzzing.

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