Direct Line Blog
4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.

Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

How the athletic footwear retailer applied its email remarketing tactics to Facebook.

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client Relationship

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.

The Age of the Customer Intensifies

The Age of the Customer Intensifies

Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.

How Mentoring Helps Marketers Rise to the Challenge

How Mentoring Helps Marketers Rise to the Challenge

Marketing EDGE Rising Star award winners explain why mentoring is a vital part of marketing education and how marketers can do it better.

Digital Marketing Prowess Could Sway Midterm Elections

Digital Marketing Prowess Could Sway Midterm Elections

The composition of the 114th Congress may well be determined by great email campaigns instead of negative TV ads.

Was Jesus a Good Investment for Kapitall?

Was Jesus a Good Investment for Kapitall?

The financial services company invested in controversial marketing. The question is whether it paid off.

Patience Is a Virtue (That Consumers Don't Have)

Patience Is a Virtue (That Consumers Don't Have)

How long would you wait around for a mobile website to load? No need to respond. I already know the answer: less than one second.

Four Millennial Marketing Myths

Four Millennial Marketing Myths

Separate fact from fiction when it comes to marketing to America's young adults.

Are Customers Satisfied With Your Multichannel Experience?

Are Customers Satisfied With Your Multichannel Experience?

If one channel fails a customer, the whole cross-channel experience fails.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.