Finally, Put Social Media Metrics to Use

Finally, Put Social Media Metrics to Use

One chief marketer breaks down the unique benefits found in only social media metrics.

Would-Be Presidents Are All About the Dead Presidents

Would-Be Presidents Are All About the Dead Presidents

The current crop of presidential candidates are in lead-gen mode, and you're only truly qualified if you put up some cash.

Do Not Track: The Internet "Hangover"

Do Not Track: The Internet "Hangover"

The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.

Illuminating Marketing Lessons From Obscure Sources

Illuminating Marketing Lessons From Obscure Sources

What do cheese, comics, music, and sports have in common? Tons of marketing insight, apparently.

Lawfully Awful: Bills That Make Bots Look Good

Lawfully Awful: Bills That Make Bots Look Good

NetChoice calls out the nation's most Internet-unfriendly bills and laws.

5 Things Marketers Can Learn from Tim Tebow

5 Things Marketers Can Learn from Tim Tebow

The Philadelphia Eagles quarterback knows a thing or two about staying relevant and proving one's worth.

3 Things Marketers Can Learn From Marvel

3 Things Marketers Can Learn From Marvel

The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.

The Rise of Emojis in Marketing

The Rise of Emojis in Marketing

There's a new standard of communication—the emoji.

Political Marketing Is in Good Hands With Hillary

Political Marketing Is in Good Hands With Hillary

Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!

Finding the Right Emotional Language Can Be Taxing

Finding the Right Emotional Language Can Be Taxing

On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.

4 Trends Marketers Should Monitor for Potential Disruption

4 Trends Marketers Should Monitor for Potential Disruption

The seeds of change have been sown. Here's the potential fruit.

It's Not Marketing, It's a Movement

It's Not Marketing, It's a Movement

Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.

How to Get Your Way in Washington

How to Get Your Way in Washington

DC lobbyist Alex Vogel has sat behind the seat of power in the Senate. Here's his advice on how businesspeople can get the attention of the decision-maker at the desk.

Oberto Aims to Drive Brand Awareness With March Madness Campaign

Oberto Aims to Drive Brand Awareness With March Madness Campaign

The jerky company double teams the competition using TV and digital.

Don't Know Your Customers Too Well

Don't Know Your Customers Too Well

Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...