Sales Pros More Likely Than Marketers to Win the CEO Seat

Sales Pros More Likely Than Marketers to Win the CEO Seat

A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.

Who'll Pay the Price of Beauty (and Privacy) on Ello?

Who'll Pay the Price of Beauty (and Privacy) on Ello?

Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?

How Enthusiasts Have Disrupted Marketing

How Enthusiasts Have Disrupted Marketing

The Web has forced marketers to take people as serious as product, place, price, and promotion.

Marketing From the Inside Out

Marketing From the Inside Out

Why market to the masses when you can have a passionate core base promote your brand for you?

Data-Driven Marketing: Oxymoron or Reality?

Data-Driven Marketing: Oxymoron or Reality?

Only 50% of marketers routinely use data-driven marketing to personalize communications and offers to enhance the customer experience.

T-Minus 10 Years and Counting: MarTech's About to Blast Off

T-Minus 10 Years and Counting: MarTech's About to Blast Off

By 2025 technology spending will grow tenfold to $120 billion and Super Bowl ads will cost half as much as they do now.

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

My tips for being a perfect host, whether in your home or for a brand.

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.

It's Good to Be King—or Chief Marketing Guru

It's Good to Be King—or Chief Marketing Guru

Marketers are a creative bunch. That applies to their titles as much as to their campaigns.

"Email Is Deceptively Complicated"

"Email Is Deceptively Complicated"

Unexpected insights on email marketing from someone who lives it.

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

When is a lot of bad really good? When they're reviews on Amazon.

50 Shades of Grey Area in Marketing

50 Shades of Grey Area in Marketing

There's a lot of industry confusion. Here are 50 of the most arousing complexities.

Fashion Chatter Is About to Take Over Social Media

Fashion Chatter Is About to Take Over Social Media

Talk of trendy wares is already sparking several million social mentions.

11 Marketing Campaigns That Will Inspire You

11 Marketing Campaigns That Will Inspire You

Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.

CMOs Can't Go It Alone

CMOs Can't Go It Alone

Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...