Neuro-marketing—where the market meets the mind.
Online display advertising has become a huge business. But with that popularity comes a new threat that marketers need to be aware of.
We all know that marketing is evolving. The question is whether you're keeping pace.
Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.
A new study looks at how consumers' inward motivations, not their demographic conditions, affect their purchase behavior.
Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go.
Crowdsourcing never tasted so sweet!
When it comes down to the purchase wire, who are your customers more likely to trust—your brand promise or their mom's recommendation?
Guinness World Records records some marketing and awareness initiatives.
Williams-Sonoma's Pat Connolly and Jamie Nordstrom of Nordstrom Direct riff on marketing trends
The mobile piranha eats up three quarters of all smartphone minutes spent connecting with retailers, according to a new study.
How LogMyCalls' frenetic blogging gave its lead acquisition a galactic increase.
Creating a virtuous cycle of planning, execution, and analysis will help marketers outmaneuver their competitors.
Marketers that dig into customer service data from across service channels can gain unique insight.
VW China knows a thing or two about listening to its customers. The truly epic People's Car Project campaign is a testament to that.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.