From its channel experiences to its approach to personalization, the retailer puts customers first.
Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!
What marketers need to know to craft the perfect one-liner.
4 brands talk about what it takes to be a truly omnichannel retailer
Raving fans will evangelize your brand, so deliver outstanding service across channels, says Yankee Candle CMO Brad Wolansky.
Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.
How the Academy Awards and other major events help marketers build customer relationships.
A new survey reveals that while consumers are more likely to side with privacy activists, they're still willing to give brands a chance.
The global insurance company uses data and segmentation to personalize its site experience for small business owners.
If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.
There's a new debate among marketers about what defines a post as a guest blog or SPAM.
Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.
Marketers who can create worlds first and ads second can do nothing but prosper, according to Storyscaping authors.
As computing machines go, the D-Wave Two makes the Mac Pro look like an abacus. But look, don't touch, you Big Data crunchers. It's too much machine for marketers.
The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.