8 Facebook Holiday Marketing Tips for the Small Business Owner

8 Facebook Holiday Marketing Tips for the Small Business Owner

Why not try one or two this Saturday?

Nobody's Perfect. Right, Salesforce?

Nobody's Perfect. Right, Salesforce?

Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.

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The B2B Marketing Rules of Social Media

The B2B Marketing Rules of Social Media

A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.

Scaling the Great Firewall of China

Scaling the Great Firewall of China

You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?

Samsung Receives an Early Christmas Present from Kristen Bell

Samsung Receives an Early Christmas Present from Kristen Bell

The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.

Content Opens the Door to Opportunity

Content Opens the Door to Opportunity

PacificUnion Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.

Dear CFO: An Open Letter About the CMO-CFO Relationship

Dear CFO: An Open Letter About the CMO-CFO Relationship

One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.

This Governor-Elect Got Direct

This Governor-Elect Got Direct

Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.

4 Essentials of Customer Engagement

4 Essentials of Customer Engagement

Do you know your customers well enough to make engaging connections? Audrey Hendley of American Express does. Here's what she recommends.

Is Your Marketing View Too Narrow?

Is Your Marketing View Too Narrow?

Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.

Bigcommerce Promotes Its "Better Backend" Through Guerrilla Marketing

Bigcommerce Promotes Its "Better Backend" Through Guerrilla Marketing

No ifs, ands, or butts, this risky tactic paid off.

There Is No Such Thing as Free Shipping

There Is No Such Thing as Free Shipping

But try telling that to the all-powerful, all-knowing consumers. Maybe they'll listen to Tom Caporaso, the head of FreeShipping.com.

Why My Customer Experience at the Bellagio Was a Total Bust

Why My Customer Experience at the Bellagio Was a Total Bust

The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.

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