Reckoning may be coming for retailers

This is not a new sentiment, but I found this video and article at Yahoo interesting.

Retail consultant Howard Davidowitz, who recently spoke to DMNews about e-commerce, believes that consumers will begin saving more, "trading down" the level of goods they buy, and lower their aspirations.

In short, anti-consumption sentiment that had been bubbling under among Americans has been exacerbated by the recession. As retailers and marketers, what do you think when you hear these predictions? What can you do to survive if, even after the dust clears, consumers are less likely to, well, consume?
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...