Online TV viewership has doubled
Consumers in the study cited not liking a set schedule, being able to watch on their own time, avoiding commercials and portability as some of their reasons for online video viewing. In addition to these stats, the study also estimated that nearly 72 percent of online households use the internet for entertainment purposes on a daily basis. One in 10 says entertainment is the most imporant internet activity to them.
Time will tell if online video continues to attract viewers at such a rapid rate or if it will eventually reach a plateau. It will also be interesting to see how marketers continue to leverage these platforms for new initiatives in direct marketing, considering this quick increase in viewership.