Nielsen online ad metric on horizon

Nielsen Co. is slated to introduce an online ad tracking tool similar to the one used to measure reach of marketers' television ads, according to The Wall Street Journal. The tool is meant to bring greater measurability for online media.

Nielsen is expected to use next week's Advertising Week as a platform to display the tool's capabilities.

Measurement will depend on participation among media companies, allowing Nielsen to leverage its own demographic records against marketers' the media plans to determine who may be seeing display ads.

Procter & Gamble and Facebook have signed on to test the product, according to the Journal.

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...