MMA releases white paper on mobile search

The Mobile Marketing Association (MMA) has published a white paper on mobile search. The white paper contains an overview of search on the mobile Internet and lays out how it is different from a traditional Web search. It was developed by the MMA’s Mobile Search Task Force to look at the needs of consumers and the opportunities for marketers.

This white paper can be downloaded from http://www.mmaglobal.com/mobilesearchintro.pdf.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...