Meet Caples' 2012 Honorary Judging Chair: Torrence Boone

Google's Torrence Boone
Google's Torrence Boone

Consumers adapt to technology much faster than enterprises, which makes it difficult for marketers to predict the nature of the landscape in which they'll be working. It's a problem that Torrence Boone, director of agency business development at Google, is acutely aware.

“The biggest impediments to keeping pace with consumers are organizational structures and silos that we built decades ago in a very different operating environment,” Boone says. “Back in the early eighties, three TV networks could reliably reach 80% of the population and we had the luxury of long, drawn-out processes—largely linear and sequential—that supported that model.”

Make sure to check out an expanded Q&A with Torrence in our December 2012 issue, and get your Caples tickets here, while they're hot. The Caples Courageous Creative Summit and the Caples Reveal go down Thursday, December 6 at 82Mercer in New York City.

You must be a registered member of Direct Marketing News to post a comment.

Next Article in Direct Line Blog

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...