Mail defenders at the grassroots level

A worthy Des Moines Register op-ed on why banning “junk mail” will be bad for consumers can be found here, flagged up by the Direct Marketing Association in today’s 3-D e-mail blast.

I’m not sure if this article was something retired postmaster Jane Littrel simply wrote through real concern for the issue, or if it was also part of an orchestrated effort by pro-mail parties – either way, the DM industry needs more of these concerned parties to help consumers understand the big picture of what would happen if advertising mail were to be restricted or curtailed altogether.

While the DMA’s John Greco has been busy of late, having letters published in outlets from Advertising Age (sub req’d.) to The Wall Street Journal recently, the subjects he is covering range from green marketing to Internet sales tax to, yes the do-not-mail legislation. As admirable as his efforts are, his voice alone is going to stretch thin if unamplified. Op-eds like Littrel’s help at the local, grassroots level. Let us know if you see other examples.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Direct Line Blog

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...