If you're worried about Do Not Mail

I just stumbled across a handy media kit put together by the Association of Postal Commerce (PostCom) for any mailers that are concerned about do-not-mail bills in their area. The kit includes facts and links to information about some of the misinformation around paper and postal use.

Most inspiring is the variety of sample letters that mailers can use to communicate with nonprofits, the media and their legislative representatives.

Of course, underpinning any progress in this movement is mailers' actual commitment to the environment. The PostCom materials claim: "The volume of material landfilled amounted to 138.2 million tons in 2006 -- that's less than the volume of MSW landfilled in 1990 when the country had 50 million fewer people."

If mailers expect to use these and other positive facts in letters to voters and Congressmen, they also must ensure that this positive progress in reducing negative environmental impact continues.
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...