House hearing for online 'Do-Not-Track' registry set for December

The Washington Post is reporting that a House subcommittee expects to coordinate a hearing on Internet privacy in early December. The House subcommittee for commerce, trade, and consumer protection has not yet posted a schedule or witness list for the hearing, but the Post says it is "tentatively" scheduled for December 2, according to Hill staffers.

The hearing would explore the option of a online "Do-Not-Track" registry that would allow consumers to opt out of online tracking of their browsing behaviors. Many marketers have pledged to fight that proposal, which the head of the Federal Trade Commission floated earlier this year.

No doubt, we'll expect to see representatives from top Web companies, such as Google and Yahoo, as witnesses at the hearing, and perhaps some of the companies who have reluctantly appeared in The Wall Street Journal's "What They Know" online privacy series.

The subcommittee will also consider various points of the privacy legislation introduced last summer by Congressman Bobby Rush (D-IL) who has served as chairman of subcommittee on commerce, trade and consumer protection and is now angling to become the ranking member of the subcommittee on communications, technology and the Internet.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...