Hanes to launch new ad campaign tackling the wedgie
The comercials were developed by Interpublic Group's Martin Agency and are directed by Scrubs co-star Zach Braff. The ads hope to target women who have faced the "wedgie issue" with a humorous approach.
The campaign will also feature online, social networking and print aspects. Let's just hope that ad doesn't run in Vanity Fair, where this month Chalke was (perhaps unfairly) overlooked to be featured in a photo spread on women in comedy.