FTC extends comment period on Do-Not-Track

The Federal Trade Commission (FTC) has extended the deadline for the public to submit comments on its proposal to increase the level of control consumers have over their online data to February 28. The proposal includes the suggestion of a Do-Not-Track mechanism that would allow consumers to opt out of all tracking of their online behavior by third-party entities. Marketers and industry trade associations have refuted the need for additional measures, saying that new self-regulation methods are sufficient and that consumers do not realize how barren the Internet will look if they opt out of some of the Web's basic functionality.

The FTC extended the deadline by a month after requests from organizations "citing the nature and complexity of the questions and issues raised in the report," the government agency said on Friday, January 21.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...