Electing a captain

'Tis the season to leverage the amped up presidential election coverage. We are seeing increased examples of companies using the hype to spotlight their products.

One of the latest to join this trend is my favorite Coke companion, Capitan Morgan. The rum brand has launched a Facebook page and event series around the Captain's faux bid for a seat in the White House.

Using voting season to theme a campaign is nothing new, but due to the extended length of the primary season as well as the historical relevance of Obama's candidacy, this year's marketing hopefuls seem to be getting more mileage out of the ploy. I'll be interested to see if there's a tipping point in how much news and marketing the American consumer can handle. Check out our coverage next week for more on this trend.
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...