DM potpourri

Share this content:
— By entering on-package codes at a Web site, Tropicana drinkers can save a section of the rainforest. The orange juice company also has a Google map prepared that shows the amount of rainforest "saved." The initiative is a partnership with Cool Earth.

— Britain's counter-terrorism office is using search engine optimization to bring moderate Muslim groups to the forefront in search engines, rather than radical ones.

— California and Ohio are looking into Web 2.0 tools, such as Twitter, Facebook, and widgets to manage elections, reports CNET.
Loading links....
close

Next Article in Direct Line Blog

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings