DePaul University’s multichannel marketing graduate program
This fall, the DePaul University in Chicago will introduce a certificate program and graduate degree course for marketers that well-known direct marketer Ron Jacobs helped develop. The Jacobs and Stone Multichannel Marketing Communications Graduate Certificate program, dubbed MC2, was named in honor of Jacobs and Bob Stone, co-authors of the direct marketing book “Successful Direct Marketing Methods.”
The MC2 program is designed for professionals across communications disciplines, including advertising, branding, direct marketing, interactive, promotion and public relations. It teaches marketing communications from the outside-in perspective of customers and prospects, where today every customer is a multichannel customer.
While the university has had a direct marketing program for the past 19 years, the timing was right to add new content.
“Today’s rapidly changing communications landscape requires that marketing communications professionals reinvent themselves in order to stay on the cutting edge,” said Jacobs in a statement.